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Prince Charles unveils theme of Davos 2021 event 'The Great Reset'

The meeting of the world's self-styled elite in the Swiss town of Davos will go ahead next January despite the pandemic.

Prince Charles, a long-time supporter of organiser the World Economic Forum (WEF), yesterday unveiled the lofty theme of the summit – 'The Great Reset'.

However, Standard Life Aberdeen, which usually spends around £3million on sending executives to Davos each year, and hosts a cafe renowned among delegates for its malt whisky – has ruled out attending. 

Prince Charles, a long-time supporter of organiser the World Economic Forum, yesterday unveiled the lofty theme of the 2021 Davos summit – 'The Great Reset'

Chief executive, Keith Skeoch, told the Mail in April that it was 'divisive' at a time when the world was being ravaged by the coronavirus, and that the money could be better-spent.

Founder Klaus Schwab said 'a great reset' was needed, and insisted the meeting could 'build a new social contract that honours the dignity of every human being'. 

He added: 'The global health crisis has laid bare the unsustainability of our old system in terms of social cohesion, the lack of equal opportunities and inclusiveness. Nor can we turn our backs on the evils of racism and discrimination.'

Davos has gained a reputation for missing some of the most important issues of the day. 

The 2021 Davos summit will be held both in-person and online, and will focus on reducing humans' impact on the planet and how to move past the pandemic

This year's summit at the end of January, when coronavirus was beginning to spread, saw very little time dedicated to discussing the possible ramifications.

Teenage environmental activist Greta Thunberg was the star guest. In February, as the world began to pay more attention to virus, JP Morgan boss Jamie Dimon joked it may have spread the virus. 

He said: 'The only good news from that is that it might just have killed the elite.'

The 2021 summit will be held both in-person and online, and will focus on reducing humans' impact on the planet and how to move past the pandemic.

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