Monzo is allowing its customers to bring payday forward eight hours in a bid to try and attract more people into using the bank for their salary.
The mobile-only challenger is allowing anyone receiving a Bacs payment to opt into receiving it at 4pm the day before, rather than having to wait until midnight or later to have the payment credited to their account.
Monzo said the service will be free 'because on the day before, the receiving bank you get paid into is confident the money will arrive because they can see it coming into the system.'
Get a round in: Monzo customers could bag themselves a payday pint 24 hours early under changes announced by the bank that let those receiving Bacs payments receive them sooner
The service covers all Bacs payments, including student loan payments and tax credits. Bacs processed more than 2.1billion payments in 2018, including 351million pay packets.
The addition to its mobile banking means Monzo customers who might not otherwise get paid until the following Monday could bring it forward to 4pm on a Friday afternoon, just in time to get the first round in at the pub.
Monzo is likely to be making the move in response to the fact that the percentage of customers choosing to pay their salaries into the challenge bank remains low.
Despite amassing 2.7million users and gaining current account switchers on a regular basis, the bank's 2019 annual report revealed only 30 per cent of 'active users' deposit at least £1,000 a month into it.
It added that customer deposits totalled £461million in February this year, compared to rival Starling which holds £600million in deposits despite having 775,000 customers.
Starling also revealed earlier this year its average customer balance was £1,450 over a full year, suggesting that despite having far fewer customers, it is doing a better job at convincing them to pay their salaries into the bank.
However, Monzo does appear to be moving in the right direction, given how deposits stood at just £71.2million in 2018, meaning the average account balance was just £150.
Despite this the announcement is just the latest in a constant series of sweeteners.
Earlier this year Monzo announced package bank accounts in the form of Monzo Plus, and lets you switch energy suppliers in-app to either Ovo or Octopus Energy.
It has also struck savings partnerships with third-party challenger banks like Oaknorth and Charter Savings Bank that allows its users to open savings pots with decent rates - though you can get better ones by going to the banks directly - and even unveiled personal loans last week.
However, this latest piece of news suggests the bank is still trying to find the magic bullet to turn users of its hot coral-coloured cards into people who trust the bank with their entire financial life.