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Japanese theme park executives ride a rollercoaster in silence

Two Japanese theme park executives have filmed themselves riding a rollercoaster in silence to demonstrate their new 'no screaming' rule to stop the spread of coroanvirus. 

Last month, as Japan's theme parks began to slowly reopen, a group of park operators released joint guidelines on how to operate safely under the threat of the virus.  

Among recommendations, thrill-seekers are being asked to wear masks at all times and 'refrain from vocalising loudly' on roller coasters and other rides. 

According to the Business Insider, while many have been able to comply with the mask recommendations, some are finding it challenging to refrain from letting out a scream as they ride the rails. 

At the Fuji-Q Highland theme park in Fujiyoshida, Yamanashi, Japan, visitors has complained that it was too difficult to stay quiet, particularly on the 1.5-mile-long Fujiyama rollercoaster. 

Pictured: Fuji-Q Highland theme park executives Daisuke Iwata and Koichiro Horiuchi can be seen preparing for the 230ft drop on their rollercoaster to demonstrate the new 'no-screaming policy'

Pictured: Fuji-Q Highland theme park executives Daisuke Iwata and Koichiro Horiuchi can be seen preparing for the 230ft drop on their rollercoaster to demonstrate the new 'no-screaming policy'

Pictured: Even as they rave along the ride, the two executives manage to contain their screams on the Fujiyama rollercoaster in Fuijiyama

The ride reaches heights of 259ft with a drop of 230ft. It reaches speeds of 80mph.  

In response, executives Daisuke Iwata and Koichiro Horiuchi shared a video showing how to contain the rushes of fear on the terrifying coaster.  

The clip shows the two well-dressed men zooming along the Fujiyama rollercoaster, which was once the tallest ride in the world, without letting out a single scream. 

The video ends with the message: 'Please scream inside your heart.'  

The video ends with the message: 'Please scream inside your heart'

Pictured: The Fujiyama rollercoaster which has a 230ft drop and can reach speeds of 80mph

In response to the video, social media users have begun to undertake the 'serious-face challenge', according to the Business Insider, which involves riding terrifying rides without screaming. 

'It's kind of torture to be back at your favorite place in the world and to not be able to scream and enjoy everything 100%,' a visitor to Tokyo's Disneyland on its reopening day, told the Wall Street Journal. 

Nationwide, Japan has recorded nearly 22,000 cases and 1,000 deaths. 

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