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Inside the secret cheese room at Woolworths Double Bay in Sydney that you've NEVER heard of 

Australian supermarket chains are slowly becoming more chic, with special sections filled with luxury treats. 

Both Coles and Woolworths have upped their game, opening boutique stores in affluent suburbs around the country. 

The old Kings Theatre in Rose Bay an affluent suburb in Sydney's east has been transformed into a destination supermarket where shoppers can pamper their pooches at the pick-and-mix dog treat bar. 

There's also a fresh pasta bar, a Japanese mochi ice cream counter and a macaron bar.

Shoppers have also recently discovered Double Bay's Woolworths has a secret room inside dedicated to cheese. 

The specialty room is hidden inside the supermarket chain's Double Bay store, in Sydney's affluent eastern suburbs 

The Coles in Hawthorn, Melbourne, has been designed with nearby students in mind, and features a macaron station (pictured, left) and a candy bar (right)

A customer revealed the hidden gem in a TikTok video, which has caused widespread envy from other shoppers. 

'This Double Bay Woolworths is the fanciest in Australia,' Ryan Paturzo says in the video has he enters the store.

At first, the store looks like any other supermarket, but then Mr Paturzo enters through a glass door into a room lined with cheese. 

'They have a a walk-in cheese room,' Mr Paturzo says in the footage. 'Parmesan, brie, goats...'

'You name it, it's in here. Pick up your favourite wheel today. My fav's gouda.'

The video has amassed more than 328,000 views, with many users sharing how impressed they were by the luxury store. 

'Every Woolworths should be like this,' one person wrote. 

At first, the store looks like any other supermarket, but then Mr Paturzo enters through a glass door into a room lined with cheese

At first, the store looks like any other supermarket, but then Mr Paturzo enters through a glass door into a room lined with cheese

Coles in Double Bay, Sydney has organic fruit and vegetables which are sourced from Green Camel Organic Produce, who use high-tech organic glasshouses and special water-efficient systems

'I wish my local Woolies was like this,' wrote another.

The store includes an in-store cafe with barista-made organic coffee and even an on-site florist.

The shopping trolleys are made from recycled milk bottles and the eco-baskets are made from recycled soft plastics.        

The exclusive shop has an entire section dedicated to hemp food and a large range of gluten free products. 

Envy-inducing supermarkets are beginning to pop up in affluent suburbs across Australia. 

Coles, in Melbourne's Hawthorn, was dubbed 'Australia's most boujee' supermarket when it opened in May.  

In Rose Bay, Coles has opened a boutique store, which looks like a 1920s movie theatre from the outside with its art-deco design style

Pet owners can pampered their pets with the fancy snack station on offer inside the store (Pictured: A woman with her dog)

The boutique store offers freshly pressed juice, a macaron bar and even ice cream for dogs.

Specially designed with millennials in mind, it has a fresh pasta bar, a Japanese mochi ice cream counter, a cinema-style candy bar and self-serve barista-quality coffee.

Pets are especially pampered at the new shop, thanks to a doggy ice cream bar and a dedicated pet treats section.

The thoroughly modern supermarket uses boxes instead of plastic bags, and offers an eco-friendly product section and a zero edible food waste policy.

Head of Coles Local Michael Fahd said: 'The smaller Coles Local format is incredibly popular with our customers as we put a lot of effort in to tailor the store to the needs of the local area.

'Our new Hawthorn store stocks more than 80 speciality products from local growers, bakers, producers and cafes.'

The impressive Coles even has an 'entertaining' section so customers can get what they need to host a lavish dinner party when restrictions lift (pictured)

Coles designed the store after it conducted wide research into the Rose Bay community, finding they are more than twice as likely to choose premium, high quality products than the average Australian shopper

The store features an extensive Kosher range, and products from 35 speciality Sydney producers, including family butchery Field to Fork, whose Bondi and Vaucluse outlets were hit hard by the coronavirus pandemic

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