Heinz is holding a twitter poll to celebrate National Toast Day to ask customers whether they should combine baked beans and spaghetti hoops in a new product named Boopz.
The food giant has mocked up the packaging for the potential product, which the firm suggests they are willing to release if there is sufficient public demand.
Although, with more than 15,000 votes already counted, it appears consumers are wary of the new product, voting 59 per cent to 41 per cent against Boopz.
Heinz is asking customers whether they would like to see a new product combining both beans and spaghetti hoops in the one can
The firm is asking customers to vote in a Twitter poll whether they should proceed with the plan. The idea is to celebrate National Toast Day, which traditionally takes place on the last Thursday of February
Twitter users Pablo Von Helsing claims the plan is 'a food war crime'
Fans of particular products seem reluctant to the plan to combine spaghetti hoops and beans
For some, the Boopz plan is the latest evidence that the country has 'lost the plot'
Kraft Heinz Northern Europe president Georgiana de Noronha said: 'While we know we have more to do, this initiative is good news for the environment, and for the millions of people who enjoy Heinz varieties, as they’ll still be able to benefit from the same value for money multipacks provide.'
While the future of Boopz appears uncertain, the company has committed to reducing the amount of plastic waste it produces.
Heinz, in conjunction with Tesco, plans to save 175 tonnes of plastic a year by eliminating shrink wrap from mulitipacks sold in the supermarket.
Ms de Noronha said: 'We’re excited to be partnering with Tesco on this. While we know we have more to do, this initiative is good news for the environment, and for the millions of people who enjoy Heinz varieties every day, as they’ll still be able to benefit from the same great value for money our multipacks provide.'
Some thought the month of March had mysteriously gone missing and the nation skipped straight to April 1
Other Twitter users decided the only way to express their displeasure was through meme
Much of the commentary concerning the plan was quite negative
One person called Sarahbeanz described the plan as one which 'smacks of desperation'