A stylist has revealed how Rishi Sunak has ditched a stuffy MP's wardrobe for a more 'elegant and refined style' as the politician delivered the Budget today.
The chancellor, dubbed 'Dishy Rishi' by his hoards of female fans, unveiled his Budget at lunchtime after one of the most disastrous years for the economy in history.
Mr Sunak recently marked a year in the role of Chancellor, which has seen his profile soar from a relatively unknown minister to one of the nation's most recognisable politicians, with the help of a well-oiled PR operation.
Celebrity stylist Rochelle White told FEMAIL Rishi has a desire to appear smart, but relatable, with his dressed-down looks, explaining: 'I think he wants to relate to the general public and show that he is not necessarily uptight and formal all the time.'
Celebrity stylist Rochelle White told FEMAIL Rishi Sunak has ditched the stuffy politician's wardrobe for a more 'elegant and refined style' (pictured, today)
Model-style snaps, released by the Treasury over the past year, have given Rishi's fans an insight into the politician's work uniform.
The images are from Simon Walker at the Treasury, a photographer who Mr Sunak pinched from the Times newspaper who is thought to be on £60,000-a-year.
Mr Sunak is known for cultivating his brand under the guidance of his adviser, the former TV presenter Allegra Stratton, including by marking Treasury media releases with his personal signature. Allegra has since joined the Prime Minister's team.
The 'Brand Rishi' push in the past year - including his own logo - has fuelled speculation that the Chancellor could one day launch a bid for the Tory leadership.
Over the weekend, photographs were released of Rishi posing in his collegiate Stanford University sweatshirt
On formal occasions, the politician has opted for a more traditional wardrobe, including navy suits, smart black loafers and crisp white shirts.
However Rishi has shirts hand-crafted by Italian shirting brand The Travelling Artisan, which help to keep his 5'6 frame in proportion.
Rochelle explained the choice to go bespoke indicates the MP has an approach to fashion which might not normally be associated with politicians.
She said: 'He has a classic stylish look and feel to him when he is suited and booted.'
Calling the father-of-two's style 'classic' and 'refined', Rochelle said Rishi's sense of fashion may have been inspired by his days working in the City
She explained: 'His style is definitely refined and elegant. He knows that a well tailored suit and well fitting outfits creates a good look and care in appearance.'
Rochelle went on to praise the politician for 'dressing well for his age' and suggested he 'styles himself very well' and 'takes pride in his appearance.'
Meanwhile she suggested the bolder style choices, such as his handcrafted shirts or non sombre ties, could have been inspired by his time working in business.
She said: 'I think that coming from a business background and possibly working in the City, he was around well tailored men and women and picked up the importance of style.
Meanwhile she said the choice to wear hoodies and sweatshirts could be an effort to appear more relatable to the British public
'He has got a good eye for tailoring and he knows what suits and works for him.'
In his latest batch of behind-the-scenes photos released at the weekend, the Chancellor could be seen hamming up his finance savvy in a Stanford University sweatshirt - where he mastered his trade after obtaining an MBA from their graduate business school in 2006.
He paired the dressed-down look with £125 sweatpants by Canadian brand Reigning Champ for the shoot.
And it's far from the first time the politician has been photographed in a more casual outfit, having previously posed for snaps in hoodies.
Rochelle went on to praise the politician for 'dressing well for his age' and suggested he 'styles himself very well' with colourful ties in playful patterns (left and right)
Rochelle suggested the choices were intentional, with the MP hoping to appear relatable to the British public.
She said: 'His casual look I feel is to show that he is just everyone else and has a relaxed/ trendy look.
'I think there could be an element of everyone working from home and not being as dressed up in workwear every day.'
Rishi and his wife Akshata live with their daughters Krishna and Anoushka at home in Downing Street Pictured: Sunak with his wife, Akshata, and their children Krishna and Anoushka
Sunak is the son of a GP father and pharmacist mother who emigrated to Southampton from East Africa in the 1960s, and he studied at Oxford University before winning a Fulbright scholarship to Stanford where the future husband and wife met.
He is married to Akshata Murthy, the daughter of Indian IT mogul Narayana Murthy. They live with their daughters Krishna and Anoushka at home in Downing Street.
Akshata has shares in her family's tech firm that are worth £430million, making her one of Britain's wealthiest women with £80million more cash than the Queen. Her father is worth an estimated £2.3billion ($3.1bn).
Sunak is locally he is dubbed the 'Maharaja of the Dales' (pictured, their magnificent Georgian manor in North Yorkshire)
She is the daughter of one of the richest men in India - billionaire N. R. Narayana Murthy - who has been described as the father of the Indian IT sector and 'one of the 12 greatest businessmen of all time'.
Sunak and Akshata married in 2009 in her home city of Bangalore in a two-day ceremony attended by 1,000 guests.
Before entering politics, Mr Sunak, who is now a multi-millionaire in his own right, studied at the £42,000-per-year Winchester College and later at Oxford University.
Rishi Sunak, pictured with his wife Akshata Murthy, was better known in India than Britain before he became Chancellor
During his time in business, he worked in California, India and Britain for various investment firms including Goldman Sachs.
He later set up his own business, Theleme Partners, in 2010 with an initial fund of £536million.
While building the hedge fund he spent a couple of days doing voluntary work for the Conservatives – which was when he decided he would like to go into politics full-time.