Fast-food customers were left with 'blood' on their hands, after activists hijacked sanitiser stations in south London as part of an environmental stunt.
Visitors to McDonald's and KFC chains, as well as butchers, in Brixton and Clapham were shocked to find a red liquid in their palms, rather than sanitising gel, when they went to clean their hands.
The stunt, organised by activists Jane Barker and Gaby Grant, was in response to a recent government decision to delete a research paper recommending people 'shift dietary habits' away from meat and towards plant-based foods.
Fast-food customers were left with 'blood' on their hands, after activists hijacked sanitiser stations in south London as part of an environmental stunt
Visitors to McDonald's and KFC chains, as well as butchers, in Brixton and Clapham were shocked to find a red liquid in their palms, rather than sanitising gel, when they went to clean their hands
The sanitiser stations look similar to the ones appearing on high streets up and down the country, but included a message urging users to reduce their meat intake to once a week.
The campaigners said one passer-by was seen throwing away their KFC meal after falling victim to the self-proclaimed 'Hand Sinitiser'.
Jane and Gaby, creative advertising students from The School of Communication Arts, said: 'We thought that if the government aren't going to take the climate crisis seriously and the role that the consumption of meat plays in this, then we would have to get the general public to take notice.
'We thought hand sanitising stations were perfect as it taps into a current everyday behaviour and also doubles up as a metaphor to show that the responsibility of eating less meat is in everyone's individual hands.'
While some were said to have been impressed with the stunt, insisting it had encouraged them to think about cutting down on meat, not everyone was so impressed, with one man telling the pair he was 'p****d off' and threatening to report them.
Jane and Gaby recently won a D&AD New Blood award for students, graduates, and aspiring creatives.
A customer is surprised when he goes to clean his hands (left) and ends up with fake blood (right)
Their website features proposed alternative, often satirical, campaigns for some of the world's biggest brands, including Nike, Febreze and Smartwater.
Last week, a blueprint urging people to go greener to 'embarrass' frequent flyers and learn one new plant-based recipe has been deleted from the Government website.
The document recommended the public 'shifts dietary habits' away from meat, and suggested promoting domestic tourism while portraying business travel as an 'immoral indulgence'.
Written by the Behavioural Insights Unit – also known as the Nudge Unit – it was withdrawn within hours of being published by the Government alongside its Net Zero Strategy last Tuesday.