They are the best-paid women at the BBC and now have matching jobs at Radio 2 - but that’s not where the similarities between Claudia Winkleman and Zoe Ball end.
With twin passions for sparkly trouser suits, Strictly Come Dancing, TV talent shows, heavy fringes and even knitwear, it seems that where one leads, the other surely follows.
Throw in families with an already-famous parent, identical social hang outs and age-gap kids and there’s an almost uncanny synchronicity.
Are they, as these pictures would suggest, in fact leading parallel lives?
The bangs gang: Both ladies are firm fans of the fringe. Brunette Claudia has stuck with hers since childhood, while blonde Zoe has had one on and off since her 20s
Early risers: Both started out on morning TV, Zoe (pictured left) on The Big Breakfast and Claudia on kids show Tricky
Year we go again: Zoe and Claudia also have the same taste in knitwear — on this occasion wearing a £310 Bella Freud 1970 jumper
Cookery queens: Zoe (right) presented The Big Family Cooking Showdown with Bake Off winner Nadiya Hussain, while Claudia presented Britain’s Best Home Cook with Mary Berry
Stepping out on Strictly: Claudia replaced Sir Bruce Forsyth on the popular dancing show in 2014, while Zoe co-hosts BBC2 spin-off It Takes Two with Rylan Clark-Neal
Ladies in Red: Zoe and Claudia are, of course, no strangers to a glamorous magazine cover, with both featuring on the front of Red this year
The other half: Claudia (right) wed Kris Thykier in 2000, while divorced Zoe is dating Michael Reed
On the same wavelength: Claudia, 48, will replace Graham Norton on Saturday mornings while Zoe, 50, has been presenting the Radio 2 weekday breakfast show since 2019. She is the more experienced broadcaster, having spent three years on Radio 1’s breakfast show
Kentucky fried chicks: Both ladies love rocking a Colonel Sanders white shirt and necktie look
Pudsey’s pals: As key BBC talents, both women have been involved with the corporation’s annual Comic Relief fundraiser. Claudia presented it in 2011
TUXEDO TWINS: Both women are often seen in the same streamlined silhouettes, favouring mannish long suit jackets and spiky heels.