United Kingdom

Boy, three, who won nation's hearts last year in advert for hardware store back in latest commercial

A boy who won the nation's hearts in a Christmas advert for a family-owned hardware store is back in their latest heartwarming commercial where he wraps up loo roll and eggs for his parents.  

The video shows three-year-old Arthur Jones starring in the hilarious skit which shows him mistaking his mother's shopping list as her Christmas wish list. 

The youngster then takes various household items including the batteries out of the TV remote and the lightbulb from the bedside table.

The family-run hardware store won the nation's hearts with their £100 budget 2019 commercial and have returned with another heartwarming advert in 2020. 

The video shows three-year-old Arthur Jones starring in the hilarious skit which shows him mistaking his mother's shopping list as her Christmas wish list

The youngster then takes various household items like eggs from the fridge to give to his parents 

On Christmas morning the family gather to open their gifts and the parents are presented with the box of goods 

In the commercial for Hafod Hardware Store in Rhayader, Powys, Wales, the boy also takes loo rolls, eggs and milk and wraps them in his room 

In the commercial for Hafod Hardware Store in Rhayader, Powys, Wales, the boy also takes loo rolls, eggs and milk and stashes them in his room. 

The parents seem bewildered that items from round the house keep disappearing. 

With pennies from he's saved, the young boy goes to the hardware store downstairs and buys some tape to wrap the presents. 

On Christmas morning the family gather to open their gifts, and after unwrapping the box full of household items, the parents realise what the infant has done. 

The parents realise what the youngster has done when they unwrap milk and loo rolls 

Little Arthur takes loo rolls and wraps them for his parents after mistaking mother's shopping list for wish list 

His parents are bewildered by things going missing in the house

The mother holds up her shopping list and little Arthur erupts into laughter before heading to unwrap his own presents.  

The touching three-minute long commercial has once again been created on a shoestring budget for under £100 by the store's owner Tom Jones.

Tom, 31, said he wanted to put a smile on people's face this year after a difficult 12 months for everyone due to the coronavirus pandemic.

The advert, filmed inside Tom and Laura's flat, was only made last weekend and has already been viewed 60,000 times in the last 24 hours.

Tom said this this years advert includes a different message asking people to 'give what they can' during a devastating year for many small UK businesses. 

Arthur's father Tom made the two-minute video in 2019 to give big budget retailers John Lewis and M&S a run for their money. 

Last year, the independent store, which has been run by generations of the same family since 1895, filmed the advert in one day and it was viewed thousands of times in just hours. 

The toddler stole the show in the two-minute clip which was filmed and edited by his father Tom and family friend Josh Holdaway. 

Arthur buys tape to wrap his presents from Hafod Hardware Store in Rhayader, Powys, Wales

Last year's commercial - the third made by the store - features four generations of the family and has a special twist at the end

Owner of the store Tom Jones said: 'There is an underlying message. We are just a small independent shop in Mid Wales trying to compete with the big boys like John Lewis and M&S'

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