United Kingdom

Barbour's Christmas campaign is a heart-warming tale on sustainability

Shoppers have praised Barbour's 'brilliant' Christmas campaign for its heartwarming tale on sustainability and encouraging repair, rather them always buying new. 

The heritage and lifestyle brand's 2020 Christmas campaign is inspired by the popular children's books written and illustrated by Raymond Briggs and the iconic 1991 animated special, Father Christmas, for the second year. 

The film follows a young boy whose dog has chewed his father's beloved Barbour wax jacket. 

The boy writes to Father Christmas to say that he doesn't want a present this year, he just needs his help to repair his father's jacket in time for Christmas. 

Father Christmas realises he can't mend the jacket himself but has the bright idea of taking it to the Barbour factory in South Shields to see whether they can assist. 

Barbour has launched a new Christmas campaign (pictured) with a heart-warming tale on sustainability and why repairing a much-loved item can mean so much. The film follows a young boy whose dog has chewed his father's beloved Barbour wax jacket (pictured)

The heritage and lifestyle brand's 2020 Christmas campaign is inspired by the popular children's books written and illustrated by Raymond Briggs and the iconic 1991 animated special, Father Christmas, for the second year. Pictured, the boys receives his father's fixed Barbour jacket

The Barbour customer service team inspect the jacket and reassure him that it can be mended. They set to work repairing the jacket and give it a rewax too, so it looks as good as new. 

Father Christmas then delivers the jacket back to the boy on Christmas Eve to give to his father on Christmas Day. 

The film ends with the family out for a dog walk on Christmas Day, the little boy smiling and happy and the father proudly wearing his newly restored Barbour jacket. 

The film is based on the true story of Dudley the dachshund who chewed his owner's much adored Barbour jacket. His owner sent it back to Barbour with a note from Dudley to say he was sorry! 

Shoppers have taken to Twitter to praise Barbour's focus on sustainability rather than always buying new (pictured)

The boy writes to Father Christmas to say that he doesn't want a present this year, he just needs his help to repair his father's jacket in time for Christmas (pictured)

Father Christmas realises he can't mend the jacket himself but has the bright idea of taking it to the Barbour factory in South Shields to see whether they can assist (pictured)

And many were quick to take to Twitter to praise Barbour for its focus on sustainability.

'Stop all the Christmas ads, Barbour have nailed it. They know their audience are dog people, they’re promoting sustainability over buying new presents and it gives you that warm feeling,' wrote one, while a second enthused:

'Barbour's brilliant Christmas advert is a tale on sustainability & repairing precious gifts! It’s also the wonderful Raymond Briggs Father Christmas! Definitely our new favourite!'

Paul Wilkinson, Global Marketing and Commercial Director, Barbour commented: 'This is a very special Christmas campaign for us as it's based on a true story from one of our customers. 

The film highlights how much our Barbour jackets are loved and become an important part of the family. 

Barbour wax jackets are made to last – they're very sustainable and if you rewax your jacket at least once a year, it could last you a lifetime even if a naughty dachshund does decide to get his teeth into it!' 

Award winning 2D animation studio, Illuminated Films, produced the animation for the film using computer assisted animation, compositing and special effects software TV Paint. 

The Barbour customer service team inspect the jacket and reassure him that it can be mended (pictured)

Father Christmas then delivers the jacket back to the boy on Christmas Eve to give to his father on Christmas Day (pictured)

'Father Christmas to the Rescue' was written and directed by Dave Unwin, along with Art Director Loraine Marshall and a number of leading British animators. 

Working closely with the production team at Illuminated Films, Barbour's integrated creative agency, 

Thinking Juice one of the UK's top ten independents, came up with the narrative of 'Father Christmas to the Rescue' and the creative elements of the campaign. 

The voice of Father Christmas for the second year running is actor Colin McFarlane. The agreement was brokered by The Copyrights Group, a Vivendi Company, who have been the licensing agents for Father Christmas for nearly 30 years. 

Rachel Clarke, SVP of Licensing and Retail UK at The Copyrights Group said: 'We are thrilled to be partnering with Barbour for the second year running with this new Father Christmas campaign and are really looking forward to seeing it come to life.' 

Iain Harvey, Producer at Illuminated Films, added: 'Working with Barbour and their team is always inspiring as they fully understand the wonderful character Raymond Briggs created, making the production great fun and a nice challenge to the animators.' 

Football news:

Man City are even closer to reclaiming the Premier League title. Stones about 4:0 with Crystal Palace
Man City won 9 out of 10 matches and conceded 1 goal with a pair of Stones - Dias defenders
Jordan Henderson: If it wasn't for the referee's whistle, Mane would have gone one-on-one. Very strange
Memphis Depay: Me and Auar want to go to one of the top three clubs in the world
Stones scored the 3rd double of his career. One for the 2018 World Cup
Griezmann scored 6 (3+3) points in the last 4 games for Barca
Gundogan has scored 4 goals in his last 6 Premier League games. The same number was in the previous 55 games