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ASOS is branded 'disgusting' by shoppers for labelling size 14 clothes as EXTRA LARGE

British shoppers have hit out at clothing brand ASOS for branding size 14 clothes as extra large - despite the average woman in the UK being a size 16. 

The online-based fashion firm labels some of its available clothes using both numbered and lettered sizing.

And to the outrage of social media users, size 14 comes up as extra large, while large is a size 12 and small is a size 8.

The issue was first pointed out by British restaurant critic Marina O'Loughlin on Monday, who wrote on Twitter: 'Dear ASOS- since when was a size 14 "XL"??' 

British shoppers have hit out at clothing brand ASOS for branding size 14 clothes as extra large - despite the average woman in the UK being a size 16 (stock photo)

The issue was first pointed out by British restaurant critic Marina O'Loughlin on Monday, who wrote on Twitter: 'Dear ASOS- since when was a size 14 "XL"??'

Outraged customers were quick to comment on the tweet, which racked up hundreds of likes within hours.

One wrote: 'A 12 is a large? F*** off, tell that to my 5ft 10 beautiful thin friend,' as another said: 'Utter jokers!!' 

A third person added: 'It's a joke. I typed in XL on a website the other day and it offered me 12-14. F*** off. I'm not 10.' 

'Since we started believing that size 0 was an actual clothing size', another said. 'My favourite game is asking for a size 12 in the designer section of the likes of Selfridges and Harvey Nichols. They have no idea how to deal with his request.'

A third person added: 'It's a joke. I typed in XL on a website the other day and it offered me 12-14. F*** off. I'm not 10.'

Outraged customers were quick to comment on the tweet, which racked up hundreds of likes within hours

Today's average British women are 5ft 5ins tall weigh 11st, have size six feet and dress size 16, according to recent studies.

Yet some insisted that the fashion company, which was founded in London, 19 years ago, was stuck in an impossible situation. 

As one individual explained: 'I am a size 4 in ASOS. It's one of the only places I can buy clothes that fit me - should they make size 4/6 XXXS... that also is not a great message to send. 

'I don't know what the answer is, but how they can win?' she added. 

Others felt the problem was not a new one as they claimed to have had to deal with such sizing issues for decades.

Others felt the problem was not a new one as they claimed to have had to deal with such sizing issues for decades

'Since forever,' a shopper replied. 'As a size 16 from the age of 12 I was completely excluded from all the high street fashion shops of the 1980s. Spent my teenage years in a mix of homemade and M&S stuff. 

She added: 'So forgive me if I'm less than totally sympathetic!!' 

Another woman echoed this: 'Yup this is absolutely nothing new. I used to love all the surf-wear brands and they never went up past a 14 either. We're talking at least 15 years ago. Yay for Matalan.'

 FEMAIL has contacted ASOS for comment. 

Yet some insisted that the fashion company, which was founded in London, 19 years ago, was stuck in an impossible situation

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