United Kingdom

Apple announces a PURPLE iPhone 12 and all-new iMac in seven different shades

Apple added a splash of color to its devices with a new purple iPhone 12 and seven different hued iMac computers.

The iMac is available in seven different vibrant colors and includes a 1080p FaceTime HD camera, studio-quality mics and a six-speaker sound system.

The computer is also the first to come with Touch ID, making it easier to securely log in, make purchases with Apple Pay or switch user profiles – all of which can be done with the touch of a finger.

Both the stunning purple iPhone 12 and colorful new iMac computers will be available for pre-orders Friday and shipped in the second half of May.

The new shade of purple will be available for both the iPhone 12 and iPhone 12 mini

April always hosts Apple's first product event of the year, but just as in 2020, this year was also held virtually due to the lingering coronavirus pandemic.

However, the virus has not stopped the tech giant from sharing its latest innovations with the world.

The new shade of purple will be available for both the iPhone 12 and iPhone 12 mini.

Greg Joswiak, Apple's senior vice president of Worldwide Marketing: 'The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it.'

The iMac is available in seven different vibrant colors and includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system

The new iMac features an expansive 24-inch 4.5K Retina display2 with narrower borders and 11.3 million pixels

'This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.'

However, the seven new colors for the iMac may have stolen the show including green, yellow, orange, pink, purple, blue and silver - all of which mirrors Apple's iconic 1998 iMac G3.

The seven new colors for the iMac may have stolen the show including green, yellow, orange, pink, purple, blue and silver - all of which mirrors Apple's iconic 1998 iMac G3 (left)

The new iMac is the latest addition to the family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini.

'M1 is a gigantic leap forward for the Mac, and today we're excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,' said Joswiak.

'With its striking design in seven stunning colors, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level.'

Apple says the new iMac comes with 'the best sound system ever in a Mac.'

The system has two pairs of force-cancelling woofers, placed side-by-side, and each is balanced with a high-performance tweeter.

Apple says the new iMac comes with 'the best sound system ever in a Mac.' The system has two pairs of force-cancelling woofers, placed side-by-side, and each is balanced with a high-performance tweeter

Altogether, this creates a six-speaker sound system.

iMac with 7-core GPU starts at $1,299 and $1,249 for education, and is available in green, pink, blue, and silver.

It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.

iMac with 8-core GPU starts at $1,499 and $1,399 for education, and is available in green, yellow, orange, pink, purple, blue, and silver. 

It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Ethernet.

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