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Ryan Murphy’s Netflix Originals Have Generated $341M Of Revenue Globally - Is It Enough To Justify His $300M Contract?

Parrot Analytics: Global television measurement

As of Q1 2023, Parrot Analytics’ Content Valuation System estimates that the impact of Ryan Murphy’s work for the streamer has been a $341M contribution to the platform’s global revenue. This number considers the cumulative contribution of Netflix original shows and movies produced by Murphy to the company’s quarterly global revenue since his first Netflix original show premiered in 2019.

  • Netflix's five-year, $300M contract with Ryan Murphy is ending soon and it's still up for debate whether this deal was financially successful. The estimated $341M revenue from Murphy’s titles covers the cost of the deal but the slim return margin and potential unaccounted production costs pose questions.
     
  • Murphy’s most in-demand Netflix original to-date has been “Monster: The Jeffrey Dahmer Story” which has contributed an estimated  $125M to the streamer’s global revenue since premiering, 37% of the estimated revenue contributed by all Ryan Murphy Netflix originals so far.
     
  • Together with “Ratched” and “The Watcher”, these three shows contributed 64% of the revenue generated by Ryan Murphy titles as of Q1 2023, underscoring the top-heavy nature of Murphy’s output for Netflix.
     
  • Parrot Analytics’ Content Valuation System offers a data-driven approach to entertainment investment, estimating the dollar value a title contributes to a platform’s revenue and providing insights into subscriber acquisition and retention.

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Parrot Analytics: Global television measurement

Global television demand measurement

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.

As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.