Bailey Wright is confident the goals will flow at Sunderland if the team maintains their strong start to the season.
The Black Cats picked up their first league victory of the campaign with a 2-0 victory at Oxford United on Saturday. Luke O'Nien fired Phil Parkinson's side in front, before a late solo effort from Lynden Gooch wrapped up the points.
It was the perfect response from Sunderland to a frustrating home draw to Bristol Rovers where the hosts dominated but had to settle for a point after conceding an early penalty.
The Black Cats also suffered a frustrating Carabao Cup exit to Hull City on the opening day, although a rotated side did thrash Aston Villa's under-23s in the EFL Trophy days later.
Summer signing Wright - who agreed a permanent deal after a loan spell last season - is confident Sunderland will reap the rewards this year if they maintain their performance levels.
The Australian international said: "Expectations we set among ourselves in the dressing room, the fans' expectation and the club's expectation is promotion.
"The most important thing is the expectations that we put on each other to achieve those goals day in, day out - which are the same goals.
"The rewards come and our performances in the games have been good and we just haven't got the goals we deserved. If we play like that week in, week out then we will get the goals.
"Every day we come in and have the same philosophies we want to work on and that doesn't change game to game, it's very much for the whole season.
"We've showed what we're about but there's a long way to go and a lot of games to concentrate on."
Wright helped the Black Cats record four clean sheets in his five appearances last season before injury curtailed his campaign.
However, the 28-year-old quickly struck up a strong partnership with Tom Flanagan and Jordan Willis in the heart of Sunderland's defence.
Parkinson's side are yet to concede from open play this season and have conceded just twice in their opening four matches.
Wright has settled quickly on Wearside, and has hailed the impact of the dressing room on the club's stability at the back so far.
He added: "From when I came in on loan first of all, we started building partnerships and relationships on the pitch and off the pitch, which I think is important.
"We've got a great group of lads here, a great atmosphere and a great culture and that runs off the pitch. That helps get the best out of yourself and the best out of your teammates.
"But whoever comes in and has that shirt, we've got real competition for places which is also the key to success. You know if you're not at it then someone else can easily take your shirt wherever that is on the pitch.
"We have a good culture, a good group of lads on and off the pitch, and we all want the same thing.
"I'd back us to score in every single game we play so if we can keep a clean sheet and do our jobs it's going to give us a great platform to go into games."