An in-store scheme to help wilko customers recycle their face masks has proved so successful that the home and garden retailer is to extend it until the end of the year.
The scheme, which allows shoppers to drop off used, disposable face masks so that they can be recycled, will now be in place until the end of December.
This further extension of the scheme, following an initial three-month pilot in April, sees the service remain in place at the retailer’s original 150 participating stores.
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Jerome Saint Marc, CEO at wilko, said: “We know that our customers care about the environment and this scheme has proved again to us just how much.
“We’re so delighted that it’s been this much of a success and that our customers and team members are helping to reduce litter in their communities, our partners are helping to recycle the waste and that we’re able to bring it all together in our stores.
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“It’s a little win that truly makes a world of difference.”
Wilko estimates that as many as 400,000 masks could be recycled via the scheme. This equates to a giant 966kg of single use plastic.
Mask collection bins in wilko are taken away by recycling specialists to be broken down into raw fibres which can be sustainably refashioned into products ranging from other safety materials for businesses, to building materials and even quality, durable public space furniture.
The wilko face mask recycling scheme has been positively recognised by the Corporate Engagement Awards, which has shortlisted the project in its Best Environmental and Sustainability Campaign category.
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Visit the wilko website for more information on disposable mask recycling and for a full list of the 150 stores that are taking part.
While masks are no longer a legal requirement, wilko is still recommending face coverings for team members and customers in busy indoor spaces.
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