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Where to buy Holly Willoughby’s floral mini dress

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’s This Morning outfits have now become as much of a talking point as any of the stories featured on the show itself – and today’s look is no exception.

Holly’s chosen a floral mini dress from & Other Stories for Wednesday’s edition of the show, customising the piece slightly with a contrasting black belt to add definition around the waist.

It’s the latest in a string of high street outfits for the host – yesterday she went for a pop of colour with a high-waisted pink skirt from Zara.

Today’s pick sticks to the same spring-ready theme with a colourful floral print – Holly even braved bare legs in the warmth of the studio, but the dress would look just as good with a pair of black opaque tights.

If you love the flowy A-line silhouette and bell sleeves as much as Holly, there’s still time to get your hands on the look. Here’s what you need to know.

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Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly Willoughby’s dress today is from & Other Stories and costs £65. With its shirt collar and above-the-knee hemline, it strikes the perfect balance between formality and fun.

Holly opted for the red colourway, but it’s worth noting that’s also available in black, and on sale in blue for just £45, a saving of 31 per cent.

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist forThis Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regularThis Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.””

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her forThis Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.

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