Great Britain

Where to buy Holly Willoughby’s cream smocked shirt

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’sThis Morning outfits have now become as much of a talking point as any of the stories featured on the show itself – and today’s look is no exception.

Holly’s attire appears to have well and truly shifted into spring mode this week, with floral dresses and patterned blouses taking centre stage.

Today’s ensemble is a masterclass in high street-meets-high-end dressing, as she’s partnered a smocked shirt from & Other Stories with a checked tweed skirt from Sandro Paris (we’re getting strong Cher Horowitz vibes from the latter).

As part of the same family of brands as H&M, Monki, Arket and Cos, it’s no surprise that & Other Stories specialises in bringing Scandi chic to the masses at pleasingly accessible prices.

Sandro, meanwhile, veers slightly towards the more luxury end of the spectrum, which means that this look perfectly demonstrates the high-low approach that’s earned Holly legions of followers on her #hwstyle hashtag.

Whichever of the two items you’re hoping to add to your own wardrobe, here’s what you need to know.

You can trust our independent product selections. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.

Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly Willoughby’s shirt today is from & Other Stories, and costs £75. It’s a lightweight lyocell and linen blend with puffed shoulders and statement smocked detailing, giving it a unique edge against the usual white and cream shirt offering.

Love the look but prone to spillages? It’s also available in black in the & Other Stories sale for just £44, representing a saving of 41 per cent.

To complete the look, you’ll also need the Sandro Paris skirt, which comes in at £199.

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.””

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.

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