Boozy Brits spent more than ever on lockdown drinking – and celebrities are cashing in with their own bespoke brands.

Alcohol sales shot up during the pandemic with supermarkets reporting a 10 per cent increase in sales and online purchases rising by 22 per cent.

Industry experts say the celebrity drinks market has gone from being a “trickle to a flood”.

Adam Leyland , Editor In Chief of food and drink industry bible The Grocer, said: “ Coronavirus has helped the growth of celebrity wines in particular.

“While the restaurant trade has been hammered, sales in supermarkets, off-licences and subscription-based and online operations have boomed.

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Reporter Richard Simpson tries the Highgrove Vin de Bourgogne
Reporter Richard Simpson tries the Highgrove Vin de Bourgogne

“The success of celebrity alcoholic drinks tie-ups started as a trickle and has become a flood.”

He said British stars and following in the footsteps of American celebrities, becoming shareholders in brands.

Adam said: “What’s in no doubt with these celebrity drinks brands is their success in securing shelf-space. And among a whole bunch of bog standard brands, celebrity-backed wines command higher prices too.”.

Read our essential guide to the top 10 celebrity-backed tipples you can buy.. And we even taste tested absolutely all of them (so you won’t have to!).

Phillip Schofield (£24.99 for a 2.25 litre box - equivalent to three bottles)

Phillip Schofield says wine is his second biggest passion
Phillip Schofield says wine is his second biggest passion

DRINK : Benevento Falanghina (Italian White wine)

WHAT THEY SAY: After my family, wine is the biggest passion of my life without question.

WHAT WE SAY: Strong flavour and bitter aftertaste. Not bad if served cold (with plenty of melted ice in it) but only if you are absolutely parched. Stick to daytime TV, Phil.

SCORE : 2/5

Prince Charles (£39.95)

Charles promotes a tipple
Charles promotes a tipple

DRINK : Highgrove Organic London Dry Gin.

WHAT THEY SAY : A truly Regal creation inspired by the Royal Gardens at Highgrove, the private residence of HRH The Prince of Wales.

WHAT WE SAY : Intense flavour. Bursting with citrus and rosemary notes. Perfect for a tall icy G and T sundowner if a bit overpriced.

SCORE : 4/5.

Kylie Minogue (£7 to £9 )

DRINK : Rosé (French)

WHAT THEY SAY : It’s beautiful, it’s pretty. It’s summer in a bottle

WHAT WE SAY : Tastes a bit like a very bog standard rose wine you might find on tap at an average British boozer. And it feels like it might give you a hangover. Avoid. Not cheap either.

SCORE : 1/5

Brad Pitt and Angelina Jolie (£12)

DRINK : Studio by Miraval rosé wine

WHAT THEY SAY : This new rosé will be the common thread linking a location, a legend, a legacy, and, above all, a love of art. It’s intended to evoke the spirit of the French Riviera.’ The couple still jointly own this French vineyard despite their split.

WHAT WE SAY : Lightly fragrant on the nose. A pleasant wine which feels expensive and complex. You could happily quaff this with fruits de mer Club 55 in St Tropez.

SCORE : 5/5

Sir Ian Botham (£7.99 )

DRINK : Botham the all-rounder (South eastern Australian Chardonnay).

WHAT THEY SAY : This is a medium to full bodied wine with a rich fruit profile and weight. On the palate, flavours of grapefruit, citrus and peach are combined with a well balanced acidity to produce an elegant style of Chardonnay with a good length and finish.

WHAT WE SAY : Strong-flavoured, slightly peachy and acidic. Not a big-hitter, rather a standard Chardonnay.

SCORE : 2/5

Graham Norton (£9.50)

Graham Norton's wine appears to be a vanity project with his name written on the bottle eight times
Graham Norton's wine appears to be a vanity project with his name written on the bottle eight times

DRINK : Pink by Design (New Zealand rose)

WHAT THEY SAY : What a stunner! Created on a perfect summer’s afternoon, balanced flavours and the perfect shade of pink combine to create my favourite Rosé to date. Enjoy!

WHAT WE SAY : Inoffensive, quaffable with a naff label. A light fruity, sunny afternoon treat. In case you forget, his name is written on the bottle eight times! Perhaps a bit of a vanity project.

SCORE : 2/5.

Heston Blumenthal (£25)

DRINK : Lazy Espresso Martini.

WHAT THEY SAY : Chef Blumenthal has created a pre-made cocktail that combines British Chase Vodka and the same Ethiopian Worka speciality coffee as served in the Michelin-starred restaurant.

WHAT WE SAY : Ready-mixing this particular cocktail is very hard to get right. This one isn;t a bad effort but it is too sweet - a bit like Tia Maria - and needs more of a caffeine punch.

SCORE : 3/5

Ryan Reynolds (£29)

Ryan Reynolds' Aviation gin is the best, according to our tester
Ryan Reynolds' Aviation gin is the best, according to our tester

DRINK : Aviation American Gin.

WHAT THEY SAY : I’ve tried every gin on the planet and Aviation is, hands down, the best. Also, I don’t recommend trying every gin on the planet. Stick with this one.

WHAT WE SAY : This kind of strength gin (it’s 42% but feels more like 50%) is the kind you might need a suck on before taking on a hairy wartime bombing raid. It really makes your eyes water. Its botanicals are complex and hard to define. This is a very popular gin but perhaps more of a Christmas treat than a regular go-to.

SCORE : 4/5

David Beckham (£25)

DRINK : Haig Club Clubman Scotch Whisky.

WHAT THEY SAY : Haig Club is all about making your own rules, I love that we are breaking the stereotypes associated with drinking scotch.

WHAT WE SAY : Looks like a cheap bottle of aftershave. Not very sophisticated at all in flavour. Tastes like an ordinary mass produced blended whisky. Save your money.

SCORE : 1/5.

P.Diddy (£38.50)

P. Diddy's vodka has refreshing citrus undertones
P. Diddy's vodka has refreshing citrus undertones

DRINK : Ciroc Snap Frost Vodka.

WHAT THEY SAY : Lusciously smooth, playfully sophisticated Ciroc is a commitment to superior taste, quality and a fun-loving lifestyle.

WHAT WE SAY: Reassuringly strong with a pure taste. Citrus undertones. This one isn’t a shooter. Perfect for a long icy cooler-style drink at the poolside this summer.

SCORE : 4/5.

Spencer Matthews (£16)

DRINK : Clean Co. Clean G. (Very low alcohol gin - 1.5%).

WHAT THEY SAY : Crisp juniper, balanced with botanicals - delicious.

WHAT WE SAY : This is actually really refreshing! But perhaps only because it tastes a lot like undiluted lemon squash. Hard to see where the money goes. Chemical aftertaste. Why not just buy a bottle of lemon squash and add water. Delicious if you’re actually craving a soft drink and money is no object.

SCORE : 3/5.