Wayne Lineker has said he's "not sorry" for posting an advert to find himself a young new girlfriend.
The nightlife entrepreneur, 58, took to Instagram to share his thoughts on the "funny post" as he calls it, and says he refuses to apologise.
Earlier this week, the club owner - who is the younger brother of Gary Lineker - said he's after someone much younger than him who likes to cook, is willing to give up her career for their relationship and doesn't have any "baggage".
Wayne said he didn't want a woman his own age because it would "look weird" and ideally wants a 30-year-old, though would graciously accept someone who is 28 or 29.
After receiving a slew of backlash from angry fans on social media, it seems as though Wayne is having trouble understanding what the issue is.
Sharing a screenshot of an Instagram page created by a fan who dubbed it the "Wayne Lineker apology page," the account's bio reads: "I'm sincerely sorry for the misunderstanding I caused it was just a joke. I LOVE YOU ALL."
Clearly not being the one who created the page in the first place, Wayne shared the account on his own page, laughing: "Jeez what ever next !! Apparently I now have an apology page regarding my post the other day.
"Thing is here is that I ain't sorry it was a funny post and I’m proud of it. Was just banter #theend #iaintsorry #love."
After he shared the advert to Instagram earlier this week he was slated by his followers, with one calling it the "worst thing I've ever read".
Wayne also posted a picture of himself wearing sunglasses outside Ocean Beach Club.
He wrote: "So, my family have decided I need a girlfriend for my own sanity and health...so here's my criteria."
Then he went on to list all of the attributes he is looking for in a woman, including normal things like "strong nice loving personality".
But then things took a turn for the weird, as he continued: "You must like older men but only me...You have to be a worldie and above 30 (Ok 28 29 could work) but not my age as that would just look weird.
"You must like to travel and to fly business class and stay in incredible hotels. Be prepared to give up your career or job or at least be able to work from a laptop on a tropical beach somewhere.
"You will need to spend the summer in ibiza and the winter in Dubai with 2 weeks in Uk for Christmas and new year with the families and holidays to the Maldives...
"No baggage as mine are all grown up. A dog is acceptable but will need a passport. You must be able to cook as I love cooking, especially Waitrose ready made meals."
Wayne also promised to get his future partner verified on social media.
He also said he wanted them to like only house music and R&B and Netflix.
Wayne continued: "You need to be confident enough to be able to go to the front of the queue in nightclubs and accept a table and free drinks from the owners.
"You will need a driving license to share a Bentley and a Lamborghini Jeep (pending) ..you must never have shared a teeth whitening post!!"
He doesn't want the woman to be on dating sites or Only Fans and he wants them to keep fit and healthy, as he "will soon".
Wayne added: "Accept and love my children and grandchildren and realise no more kids for me.. (never say never though)."
He finished: "One last thing. Your geography needs to be on point as girls that think Lincoln is in Wales is not good. Be intelligent but not boring. Outgoing suits."
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