Tyson Fury is a man of his time, a high-viz fighter for the social media age, loud, proud and mostly entertaining.
His personality carries him. His charisma attracts the casual fan and that is good for the game.
He comes out with outrageous stuff, sings a song or two at the drop of a hat, which is just as well in this case since his date with Otto Wallin in Las Vegas is hardly box office.
Just like his last engagement against Tom Schwartz, his opponent is not there to trouble him but to mark time until the various stakeholders who hold all the pieces are ready to push the button on a championship bout that matters.
Yes Fury throws out the linear champion line, but that’s just his schtick. In the context of Schwarz and Wallin it has no meaning whatsoever.
Fury’s team are protecting their investment while waiting for Deontay Wilder to deal with Luis Ortiz, if that is indeed how it turns out.
As we saw in the first fight there is real jeopardy in that bout for Wilder. Ortiz is a skilled operator, as all high-achieving Cuban amateurs tend to be.
Outside of the obvious candidates Ortiz is the most dangerous heavyweight out there, if a little long in the tooth.
He had Wilder in big trouble, all over the place in that seventh round. If he were to repeat that medicine it would be interesting to see if he could make it stick.
When you take risks you can be beaten. Anthony Joshua is an example of that. Fury says Andy Ruiz is a bum, would beat him with his hands tied behind his back.
If that is the case, how does he explain this opponent and his last?
In a sense the division is waiting for the Joshua curve ball to play out in December. Next year offers no excuse for keeping the best apart.
In the meantime we say hello to Wallin, an unbeaten boxer from Sweden whose previous five opponents have clocked up 27 defeats.
In a pure sense he has no business being in the ring with Fury and will hang around only as long as the Brit allows before disappearing whence he came.
The only winner here is Wallin’s significantly enhanced bank balance. Beyond that this is not a fight that serves the sport in any shape or form.