BORIS Johnson's promise to 'level up' the North was embarrassingly undermined yesterday after the Conservative Party couldn't tell the difference between York and Darlington.
During his Budget speech, Chancellor Rishi Sunak announced the creation of a Treasury branch office in Darlington.
Promoting the new office on Twitter, the official Conservative Party account posted an image proudly declaring: "Just announced: Treasury North to be set up in: Darlington"
Unfortunately the grand announcement was laid over an image of York, which is more than 50 miles south of Darlington.
The goof was spotted by the Guido Fawkes website - who said Conservative HQ had blamed a stock image website for mis-tagging the picture.
The tweet was deleted today, and replaced with an image of Darlington.
Mr Johnson said he was descended from bakers in Darlington.
He said: "I can tell them (Treasury workers) it is a wonderful place.
"My ancestors actually were bakers in Darlington, you may be interested to discover.
"So they have been making the dough for the nation for a long time."
The Northern Echo reported that Mr Johnson had been presented earlier in the campaign with a copy of records from St Cuthbert's Church in the town.
They showed that his great-great-great-grandfather, Thomas John Johnson, was born in Darlington and baptised on December 19, 1813.
His parents were Hannah and Walter Johnson, of Darlington, and Mr Johnson was described as a "bread baker", the newspaper revealed.