Families in Hull have been treated to a festive surprise this Christmas as Tommy Coyle knocked on their doors with toys and gifts.
He delivered the goodies to families who are unable to pay for items which others take for granted at this time of year.
Tommy also says he will donate money to pay for heating and electricity bills to make sure the families can have their lights on and stay warm during the festive period.
Hull Children's University nominated 20 families to receive Tommy's gifts, with staff also wrapping up the gifts and dressing as elves to help deliver them to the little boys and girls around the city.
"Not everyone is as fortunate to be able to enjoy Christmas this year so I'm going to try and make sure that these 20 families can enjoy it," said Tommy.
"I'm in a position where I can help and send the elevator back down. The city has been good to me and now it's time for me to be good to the city.
"I didn't get where I got to on my own. I've had tonnes of help - sponsors, my mum, my dad, great mentors and friends so I feel indebted to the city and a bit of a conscience as a bad kid done good really and it's the right thing to do at Christmas.
"I've got everything I need. If everything is all right at home and all the bills are paid, if there's a bit of cream left then I'm going to share it out.
"I love Christmas but I also hate it as it makes me sad thinking about the people being homeless, freezing and not having food.
"It's the 21st century and I can't get my head around it.
"I'm here with my son Archie today and he doesn't understand yet but I'm trying to teach him how lucky he is. I want him to be able to grow up to help others."
As well as providing presents, Tommy bought food for Christmas dinner, fruit, chocolate and hampers to each family to make sure that none of them go hungry.
"My dad will kill me as I went to Asda and to buy all the veg. We're making sure all the families have got a Christmas dinner and something to open," he said.
"One particular family didn't even have an oven so we bought them an oven and we are having it plumbed up on Monday.
"It's a team thing. It's not the Tommy Coyle show. We've got the same vision and we're all just trying to make a difference locally for the city we all care about."
He was unable to gain support from businesses to buy the presents, but funded the items through his foundation and by dipping into his own pocket.
However, Peach Hampers provided hampers free of charge, Kip Magrath donated books and Northern Gas Networks donated hot water bottles and blankets.
Before taking to the streets to help struggling families, Tommy opened the doors of his Barrow Boys bar to 42 homeless people just last week for a special pre-Christmas lunch.
He opened up his Humber Dock Street venue to Emmaus, a charity which supports homeless people in Hull and East Yorkshire.
It was the fourth event of its kind and even saw Tommy dish out thermal clothes for the men and women who would have to return to the streets after their meal.
For more information on Hull Children's University or to donate to the charity, click here.
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