Eagle-eyed This Morning viewers have spotted something quite awkward about Eamonn Holmes and Ruth Langsford on today's show.
It came as the husband and wife presenting duo had front row seats to watch the Whitney Houston hologram perform The Greatest Love of All.
It's the first time the hologram has been seen on TV in the UK before it goes on a country-wide tour this month.
But while viewers found the whole thing a bit creepy, Eamonn said he felt like the legendary singer was 'in the room'.
That being said, some fans of the show are convinced that the ITV presenters weren't even watching the performance.
Why? Because they were on the phones.
As the performance was taking place, the camera panned out to see Eamonn and Ruth watching on from the sofa.
However, viewers were quick to call them out on social media.
One tweeted: "They need to stop showing Ruth and Eamon during this hologram performance, ruth on her phone #ThisMorning."
"Eamonn is enjoying the hologram so much,he is sitting on his phone FFs #ThisMorning," said another.
A third added: "Awks. Eamonn & Ruth both on their phones instead of watching the Whitney hologram. #ThisMorning."
"Has Ruth got the light on her phone and swaying it like a lighter #thismorning," another joked.
It has been eight years since the Dance With Somebody and I'll Always Love You singer died and the tour is set to celebrate Whitney's staggering music career.
The show has been produced by Pat Houston, the singer's step-sister and former manager, and BASE Hologram.
This Morning airs weekdays from 10am on ITV.