Great Britain

These are the must-have items in your home if you want to look rich – from a walk-in-wardrobe to Louis Vuitton luggage


WE all dream of being rich, and for those lucky enough to be rolling in cash, they tend to have a few things in common - including fancy cars and decked out homes.

But according to Brits, a walk-in wardrobe, Smeg fridge and a cleaner are the modern ‘status symbols’, with each proving to be must-haves for the filthy rich.

Researchers who polled 2,000 adults in the UK identified the must-have items to stay one step ahead of the Joneses, including the latest iPhone 12 and a fancy car.

Other must-have material goods include electric gates at home, and Louis Vuitton luggage.

It also emerged that one in seven think having a range or Aga cooker is a sign you’ve made it in life, while a fifth think having a personal trainer is a huge statement.

Commissioned by in conjunction with its Best Ever Black Friday offers, the study also found those polled most hope to get a discounted iPhone 12 this November 27.

Close behind are the Playstation 5, the latest iPad and a TV bigger than 65 inches.

A spokesman for Lottoland said: “Bit by bit, we try to build ourselves what we think is the ‘perfect’ life.

“From posh cars to top cleaning kit, we’re always hoping to find deals and discounts on luxury and so it’s no surprise that people gear up for Black Friday spending every year.

“We’re hoping that our offers give shoppers the chance to cross off their entire wish-list this year, but what’s lovely to see is that our research found lots of people are happy with plain, everyday belongings as long as they have their health and their family.”

The average Brit reckons they own four modern status symbols – although one in eight believe they have more than 10.

And while 76 per cent claim they aren’t bothered about owning items they consider to be status symbols, 14 per cent admitted this is ‘important’ to them.

Almost half (47 per cent) also said owning something others might be envious of makes them feel more confident.

Another 41 per cent want others to know they are doing well financially and see expensive goods as a shortcut to letting people know.

But a quarter have even spent money they don’t really have, on a luxury item to feel proud about.

More than one in 10 (12 per cent) have borrowed a posh watch, handbag or even a car from someone else to show off at a one-off event, according to the OnePoll figures.


1. A high-performance car (such as a Range Rover, Porsche or Ferrari)
2. A designer watch (Rolex, Cartier, Tag or Omega etc)
3. Your children go to private or boarding school
4. Swimming pool in your home
5. A second home
6. A holiday home abroad
7. An electric car like a Tesla
8. You fly or travel in first or business class
9. A home with electric gates
10. Tennis courts at home
11. An iPhone 12
12. A nanny
13. Louis Vuitton luggage
14. A personal trainer
15. A wine cellar
16. A walk-in wardrobe
17. A pond big enough to be called a ‘lake’ in the garden
18. A hot tub/Jacuzzi
19. A pair of Christian Louboutin shoes
20. A Mulberry handbag
21. A gardener
22. A Prada handbag
23. You have a membership at a member’s only club or bar
24. A cleaner
25. A TV bigger than 65 inches
26. A personal number plate
27. A membership at an exclusive gym
28. A Range or Aga cooker
29. Two or more cars
30. You wear diamond jewellery
31. A good knowledge of wine
32. A home yoga studio
33. A season ticket holder at a Premier League football club
34. You drink champagne regularly
35. An expensive road bike
36. Brand new Playstation 5
37. You travel in taxis rather than on the bus or tube
38. A Peloton
39. You own a rare breed of dog
40. A Smeg fridge
41. Apple Airpods
42. A dog walker
43. A coffee machine
44. A double-barrelled surname
45. iPad/tablet
46. A weekly blow-dry
47. Manicured nails
48. Fitness tracker watch (e.g Fitbit, Garmin)
49. XBox Series X
50. More than one Amazon Echo/Alexa device

And one in five Brits admitted that buying fancy items makes them happy.

Lottoland’s spokesman added: “If something makes you happy, then that’s all that matters. For some people, having their own pool or a holiday home in the Algarve is where they’d like to put their cash and for others it might be home comforts.  

“However the perfect life might look, we’re hoping to give some of our lucky players the chance to buy it this Black Friday.”

Head to to see the full range of Best Ever Black Friday offers this 23rd – 30th November.

Sugar babies flaunt the wads of cash, £25k bags and stacks of bling they’ve got from older blokes as they give tips on how to reel in rich guy

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