The hype around Louis Rees-Zammit has been quietly building for a little while now. On Friday night, it exploded.
The 18-year-old Welsh winger scored two tries and set up another during Gloucester's 36-3 demolition of Worcester in what could prove to be the performance that launches his career on to the biggest stage of all.
Wayne Pivac names his first Six Nations squad just a couple of weeks into the New Year, and Rees-Zammit may well be the headline name that's in it.
It's been some rise this season for the teenager who remains on an academy contract at the English Premiership side. He's scored five tries in his first 10 senior appearances for Gloucester, becoming the famous club's youngest ever player in the league.
His pace is electric, his size already impressive and he clearly has an eye for the try line, as evidenced by his brace against Worcester that had scores of pundits and fans purring.
One of them, former English rugby star Andy Goode, publicly asked the Hartpury College-educated teen if he qualified for England. Rees-Zammit's response - a Welsh flag emoji - was as simple and effective as his finishing ability.
Rees-Zammit left for the west country two years ago after being offered a place at Hartpury.
He only turned 18 in February and though he could qualify for England on residency grounds, the player has no intentions of switching allegiance.
After playing in the 2018 Under-18 Six Nations Festival, he said: "I’m from Llandaff in Cardiff. I want to play for my home nation. I want Welsh caps."
Those caps could now come sooner than anyone thought despite the huge competition in the Welsh backline with the likes of George North, Johnny McNicholl and Josh Adams already battling it out on the wings.
Watch Rees-Zammit's tries and the reaction here
Certainly, after Friday night's events, Gloucester coach John Ackerman believes he has everything required.
"The big challenge for Louis now is to stay humble and keep learning," he said.
"When you see a young player produce good things in training, you hope they can transfer them to the field. In the last two weeks he’s started to show the things he can do in space. The reason I thought he was ready for this step is he’s a confident guy. He’s up for the challenge and not like a normal 18-year-old. He has the confidence to try things and that’s what you need at this level.
"International rugby is definitely a big step up, the best of the best play there and everything is faster, but he’s definitely got the skill. If he does get an invite to the Wales group, he will have to prove himself like he has here. I think it might be good to invite him into a camp, but not always play him so he’s always learning.
"He’s good enough to play there, he’s got size for a young guy, and he’s going to become a man when he gets older. He’s got mental toughness too."
Pivac is known to be keeping a close eye on the raft of young Welsh players currently in England, with Rees-Zammit now firmly at the head of the queue to be called up to the senior squad.
Bristol's outside-half Ioan Lloyd is another making big waves over the bridge after previously starring for Wales' age grade teams.