You only have to take a glance at the queues outside Primark to know just how popular it is.
The retailer is a one-stop shop for almost everything - clothes, shoes, beauty and even the odd gadget.
As well as selling its own brands, Primark also has an expansive Disney range which it is constantly updating.
And it has recently added a Stitch women's loungewear range that shoppers are obsessed with.
A picture of the new collection - which includes slippers, PJ sets and over-sized T-shirts - was posted on the popular Money Saver Online Facebook group.
The post featured a series of pictures of the new collection, which is available to buy in stores now.
One shopper commented: "No. My obsession has gotten ridiculous now. I need to stop."
Whilst another commented: "I'm living in the stitch grey night shirt."
Replying to the post, another fan replied: "Literally our heaven hide my purse and my phone to save my bank account."
"Stitch is my ultimate fave," said another follower.