When you think of typical old fashioned British seaside holidays, there's some distinctive characteristics of what makes it so unique.
From beach balls and deck chairs, ice creams and lollies, or a bag of chips and fun fair rides, the sights are always the same.
But so were the sounds.
If you close your eyes you can still hear the sing-a-long seaside anthems being played on organs, accordions and other instruments.
For many, that is just a memory.
But in Swansea, there's a pensioner who is keeping that sound very much alive.
Clive Ayres is a familiar face around the city, travelling with his keyboard to bring that traditional sound to community centres, nursing homes, charity shops and the likes of Matt's cafe.
He's known as The Landore Wizard - a nickname that was given to him at one of his first performances that has stuck ever since.
The 74-year-old sports a shirt and tie and a black jumper with the words 'Clive Ayres Landore Wizard'.
His musical passion started from an early age at his family home in Jersey Street, Hafod , where he still lives to this day.
His family had a piano, and when he turned a little bit older, he acquired an organ, and the rest is history.
"I have always been musical - we had a piano in my family home in Hafod," he said.
"I got my first instrument about 50 years ago, I was 24 then, and I've always been in music and I said to my mother 'I've seen this organ' and I told her I would like it.
"My brother knew somebody who is a professional, he came with me and I bought the organ and we got shot of the piano."
His first performance followed at the Montana Community Centre in Landore, arranged by Councillor Mike White.
"I said 'Mike, I'd like to do a gig', and he arranged it, and this gentleman was there and said 'There he comes, the Landore Wizard' and he gave me that name and it has stuck ever since - I kept it in his memory," he said.
Mr Ayres became part of the Swansea Electronic Organ Society, which subsequently folded, and he went on to become part of groups in Cardiff, where he visits twice a month.
His talent has also taken him to perform in Morecambe and Blackpool. His repertoire sees him play the likes of big band, jazz, gospel and traditional singalong seaside anthems, along with the tunes of some greats like Klaus Wunderlich.
Before retiring, Mr Ayres worked for Swansea Council and as a porter for National Carrier.
"I really enjoy doing it, I go round nursing homes and community centres. There's always positive feedback," he said.
"I took a break for a while, but then I thought, there's no way I can give it up.
"My partner Jackie supports me in what I do and my family support me including my two nephews and niece.
"I encourage youngsters to take it up. If they have got the talent to do it, do it."
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Mr Ayres regularly supports good causes in his playing and in the past has helped Oxfam's Rohingya Appeal by performing at its shop in Castle Street, Swansea.
Phil Broadhurst, of Oxfam in Castle Street said: "The response is lovely, he's plays the sort of music you'd see in British seaside resorts.
"We make him play 'I do like to be beside the seaside', he creates a really nice atmosphere."