Tesco's Christmas advertisement that featured Father Christmas showing his Covid vaccine passport has been cleared by regulators after it received over 5,000 complaints.
Regulators Advertising Standards Authority assessed the complaints from viewers and stated it didn't 'break their rules'.
They also said there are 'no grounds for further action'.
Tesco's advertisement is titled 'This Christmas, Nothing's Stopping Us' depicts shoppers trying their best to enjoy their first real Christmas with family and friends since the coronavirus started.
It then shows a reporter on television reporting a breaking news story about Santa Clause possibly quarantining.
Thescene then cuts to Santa showing border control his Covid passport in order to prove he had been double vaccinated.
However, viewers seemed displeased by the simple advertisement and took to social media to complain about it when it aired last month.
TV host Gillian McKeith was among thousands to complain about the 90-second ad, set to Queen’s Don’t Stop Me Now.
She tweeted that it "celebrates discrimination and segregation" and urged people to boycott the store.
Another person said: "Omg I am NEVER shopping at Tesco again."
After reviewing the content of the advert, ASA cleared it and said: "In summary, we consider that the depiction of Santa displaying proof of vaccine status in an airport is likely to be seen as a humorous reference to international travel rules people have experienced this year.
"It is unlikely to be interpreted as a message about these rules or the Covid-19 vaccine more widely."
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"While we understand that some people disagree with the vaccine programme and may find the ad in poor taste, we have concluded that the ad is unlikely to be seen as irresponsible or cause serious or widespread offence on the basis suggested."
The ASA stated that a lot of the complaints claimed the innocent advert was coercive and encouraged medical discrimination based on people's vaccine status.
Meanwhile, Tesco stated that the advert was 'well-received' by viewers.
A Tesco spokeswoman said: "We respect everyone's views and we know that Christmas is a hugely important time for many of our customers and, after last year's events, that is truer now than ever.
"We set out to create a campaign which took a light-hearted view on how the nation is feeling and it has been well-received by colleagues and customers.
"We are still in the midst of a pandemic and the advert reflects the current rules and regulations regarding international travel."
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