TAXI app Lyft is receiving a lot of backlash online after threatening to block users with surnames it deems to be 'rude'.
People with surnames like 'Dick' and 'Finger' have taken to Twitter to complain that Lyft is blocking them unfairly because of their actual names.
A man called Mike Finger tweeted: "Hey, @lyft, I realize it might be hard to believe, but it’s really my name, and you need to get your mind out of the gutter."
To which Lyft responded: "Hi there! We're so sorry to hear about this. Can you please DM us with the phone number and email address associated with your account?"
But other users weren't satisfied with this response with one joking: "They're sorry that's your name? That's cold blooded."
Another user of the ride-sharing app called Jen Dick reported having a similar problem.
There appears to be an issue with the algorithm that the app is using to vet people.
A man called Kevin Cocks has also been affected.
The Lyft app sent him the same messaged stating that "The name on your Lyft account doesn't align with out Community Guidelines."
Lyft gives people a chance to update their name if they want to continue using the app.
The same thing happened to Cara Dick, who tweeted: "Hey @lyft, if I can’t use my legal name what exactly would you like me to use..."
A spokesperson for Lyft has said: "Some members of the Lyft community were using names that were either inaccurate, offensive or both.
"In trying to fix the problem, we cast too wide of a net. We were well-intentioned, but our response clearly led to errors that we are working to correct, and we apologize."
The most confused Lyft customers were the ones who were blocked despite not noticing anything potentially 'rude' or 'inappropriate' in their name.
Twitter user @KwameSomPimpong asked: "Is there an obscene word I'm unaware of that is similar to Kwame?", causing others to speculate that the Lyft algorithm had picked up on the word "pimp" within his surname.
This unfortunate incident for Lyft is being likened to the Scunthorpe problem.
Back in 1996, AOL's profanity filter famously prevented resident in the UK town of Scunthorpe from getting accounts because it detected an inappropriate four letter word in the town's name.
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