A student earns a cool £45,000 a year - by whispering.
Lottie Fellows is like most other 20-year-old woman studying accounting and finance at the University of Bath, accept that she has a lucrative side hussle.
Lottie is a master in the art of autonomous sensory meridian response or ASMR.
When some people hear a voice whispered so as to be on the cusp of audible, they get a tingling sensations in parts of their body.
The noise can make some feel relaxed and sleepy or, alternatively, very on edge.
For Lottie, her relationship with ASMR began in primary school, when a teacher softly reading her class a book gave her the tingles.
Her mum put her onto the then emerging whispering scene in early 2018, suggesting the student might be able to harness it to improve her mental health and sleep.
As soon as she watched on video she was hooked.
Lottie made her own channel in September of that year.
At first her subscriber count grew slowly as she struggled with the filming and editing process.
A year on however, she has 84,000 subscribers and millions of views split across 170 videos.
“I was shocked when my channel began to grow, it was very surreal," she said.
“I remember watching my videos back and cringing a bit, so knowing others were enjoying it was a surprise.”
In her videos Lottie greets her viewers by whispering "hello my darlings".
She then adopts a character, whether that be a doctor or a stylist.
While the aim of the video is to sooth and relax, some people have misinterpreted the sensual display Lottie offers as sexual.
“When people say ASMR is sexual I respond with the argument that anything can be sexualized," she said.
"I can understand why slow whispering or the words ‘roleplay’ can be misinterpreted as being sexual, and there are some female creators who show a bit of cleavage to get more views.
“It frustrates me because without giving it a chance people can easily dismiss ASMR as weird and sexual when actually it seriously helps so many people! In general, there is nothing sexual about ASMR, and when it’s sexualised, it’s totally misrepresented.”
With the money she has made through her videos Lottie has bought herself a car.
She is now saving up for a house.