STACEY Solomon revealed her dramatic hair transformation after dying it bright orange.
The 31-year-old got a makeover for a photoshoot for to show off her new In The Style clothes.
She launched a six-figure clothing range with the online brand and today modelled her creations.
But first she excitedly got rid of her grey roots and went for a very bold colour choice.
She said: "Oh I've been so excited for this Tap to Tidy.
"Roots finally done.
"Sorry for the shakiness. I'm in the toilet and they're all waiting for me outside so I'm a bit nervous."
Stacey then shared her most precious memories from the day - poloroid shots of her posing in the sunshine.
The In The Style team had travelled to Stacey's £1.2m home, Pickle Cottage, to capture photos in her massive garden.
Insiders said the Loose Women star is expected to make more than £1million in the first three months of sales given her huge popularity.
Revealing the collaboration last week, Stacey said: "I've loved the brand for a long time and everything they stand for.
"I've enjoyed the design process and creating all the prints and shapes. I'm really excited for everyone what we've created, an inclusive range was really important to me so we've made sure there really is something for everyone."
Since finding fame on The X Factor in 2009, Stacey’s become one of the UK’s best known television personalities.
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The deal with In The Style is the latest big bucks contract Stacey, 31, has signed over the past 12 months.
Stacey Solomon x In The Style, which is available from April 27, will includes sizes 4-28 and have petite and tall options.