South Lanarkshire Council have launched a new campaign to tackle the scourge of litter in our communities.
Using a touch of Scottish slang, the new poster, social media and advertising campaign, uses discarded litter to tell those who fail to bin their rubbish just what others think of them.
The main aim of the campaign – using the slogan ‘don’t be an eejit’ – is to remind offenders of the consequences of their actions, for them and the environment.
The most ‘littered’ items include glass bottles, cans, takeaway packaging and cigarette ends. In recent months there has been a sharp increase in litter related to the ongoing public health crisis, including facemasks and gloves.
Councillor John Anderson, Chair of the Community and Enterprise Resources Committee, this week unveiled the new campaign material on the area’s refuse trucks.
He said: “In this campaign we are using a word we all recognise – ‘eejit’ to catch interest and imagination, but most of all, to convey a very serious message about the blight of litter on our communities.
“According to a recent Keep Scotland Beautiful report, 250 million items of litter are discarded across Scotland every year, that’s 50 pieces of litter each at a cost of £20 per council tax payer – or £46m per year – to local authorities to pick it up.
“What’s worse is that those who drop litter are also throwing away money by discarding up to £1.2m worth of items that could have been recycled.
“Research further shows us that streets and open spaces strewn with litter can contribute to increased crime rates and even mental illness. Even more worryingly, broken glass, rusty cans and lit cigarettes left lying around can cost people and animals their health – and in extreme cases, their lives.
“Littering is a form of anti-social behaviour that affects each of us, and it is our intention to tackle the issue and those who create it, head on.”
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The penalty for dropping litter in Scotland is currently £80 in the form of an on-the-spot fine. Council officers have the powers to issue the fines and urge those concerned about areas or issues near them can find out more information on our litter, bins and street sweeping page or by calling 0303 123 1020.
The litter campaign is part of the Council’s future litter strategy which will drive our commitment to preventing litter and fly tipping. it will build on current initiatives within grounds services and identify future opportunities within the strategy with common and agreed objectives.