With just a few weeks until Black Friday, Smyths Toys has kicked off a huge half price sale.
Shoppers can pick up discounts on popular toy brands like Lego, Barbie, Peppa Pig, as well as savings on gaming items and accessories.
The deals are available to browse online at smythstoys.com and in stores across the UK.
The deal was first shared on deals site Hotukdeals, with members noting most stock was ideal for older kids.
One shopper noted: "Cater[s] to older children rather than babies but still a good deal".
Another added, "It's a bit of an odd sale, only 50 odd items in the sale but those items do have good savings. Sadly nothing really for the younger kids."
The sale is on while stocks last, and here are some of the highlights from what's still on offer below.
Best Smyths Toys sale deals
F1 2020 PS4 - £34.99 (was £44.99)
The mid-season savings come four weeks ahead of Black Friday - now considered the biggest sales event of the year - giving shoppers even more time to start their Christmas shopping.
This year Black Friday falls on 27 November and if you're wanting to plan ahead check out our guide to what Smyths Toys Black Friday deals to look out for.
More retailers are extending their deals for longer to accommodate social distancing restrictions caused by the pandemic, with Amazon already rolling out early deals.
Gary Grant, chairman of the DreamToys selection committee recently spoke about the restrictions many major retailers are facing in the run up to Black Friday and Christmas.
He said “This is not to panic people but there will be some unhappy children at Christmas if parents aren’t organised. Buying toys is very different this year.
“Due to Covid restrictions across the country, retailers will simply not be able to serve as many people in store due to social distancing.
“In addition, couriers are already overloaded and will struggle to meet the demand to get presents to people before Christmas.
“Added to this is the limited availability of stock compared to previous years; our advice is to shop early to avoid missing out.”
For all the latest Black Friday updates read our guide.