SKY SPORTS broke their record for most viewers in a single day on an action-packed Sunday.
October 24 saw Manchester United mauled 5-0 by arch-rivals Liverpool in the days; highlight.
But Sunday also featured two big T20 World Cup games - including India's loss to Pakistan - in the cricket and the US Grand Prix in Formula One.
Sky Sports averaged a staggering 1.2m viewers in a 20-hour period between 6am on October 24 and 2am on October 25.
The channels reached a whopping 8m fans, while they peaked at 4.5m viewers at 5.50pm - with Liverpool firmly in control at Old Trafford and Pakistan cruising to victory in the cricket.
Later in the day, Max Verstappen held off Lewis Hamilton to win a thrilling race in Austin, Texas to extend his World Championship lead.
Elsewhere in an exciting day of football, Tottenham slipped to a 1-0 defeat against West Ham, Rangers took on St Mirren and Bayer Leverkusen were in action against Koln.
Sri Lanka beat Bangladesh in Sunday's other T20 World Cup clash, while the Women's Big Bash League also hit our screens.
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Boxing from Jamel Herring vs Shakur Stevenson and NFL action helped Sky Sports keep viewers glued to their screens until the early hours of Monday morning.
Sky Sports managing director Jonathan Licht said: "We're proud to offer such a variety of exciting live sporting events to millions of households across the UK, delivered by award-winning production teams.
"For over 30 years, Sky Sports has brought viewers together for the unmissable moments only live sport can provide.
"It's great to see the appeal of live sport is stronger than ever."
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