PRIMARK has finally flung open its doors after months of being closed and shoppers wasted no time rushing in for a bargain.
But between the summery pastel frocks and dreamy underwear sets flying off the racks, it seems parents are most excited about the store's LOL Surprise kids' collection.
The fun range includes branded shoes for little ones as well as comfy socks, PJs and dresses perfect for the warmer weather - all for bargain prices.
One mum spotted the wide range in store and shared snaps online for other parents whose kids are obsessed with the popular cartoon.
Posting in the Extreme Couponing and Bargains UK Facebook group, the shopper revealed that some items had also been slashed in price - including a pair of pink, sparkly trainers from £16 to a fiver.
The whole range features bright pink, grey and white hues and are perfect for little fans of the show.
Many simply tagged a loved one to show them what they'd found, while others shared their eagerness to check them out in store.
"Need a trip to primark," one person said tagging a friend.
"omg kids would love them," said another alongside a string of heart emojis.
Many said they'd prefer to wait until "the shops calmed down" while others don't seem fussed about the crowds if it means snapping up a bargain.
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As the shops re-opened on Monday, many people wasted no time in shopping up a storm, just to get in first.
These Primark shoppers showed off mammoth hauls of Disney merch & £1 thongs now the shop is FINALLY open… and one splurged £427.
Plus these are 10 things you can buy at Primark for under a tenner now that the stores have reopened.