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Shipley firm SportsShoes.com appoint former Asics EMEA boss

SHIPLEY-based sports retailer SportShoes.com has strengthened its leadership team with the appointed of a vastly experienced director, who previously was the top man at Asics.

Alistair Cameron brings 35 years of senior experience to the local firm, which sells running shoes, clothing and outdoor gear online and has seen record sales figures in the past 12 months.

Mr Cameron joins as a non-executive director, following a ten-year stint as chief executive of Asics EMEA (Europe, Middle East and Africa), during which the firm saw rapid growth, doubling revenues to £700 million under his leadership.

He has also held senior positions at leading fitness brand New Balance and leading swimming equipment brand Speedo International, and was chair of premium outdoor brand Haglöfs.

Mr Cameron will support SportsShoes.com in its ambitions for growth and making the most out of partnership opportunities, and also work with management to expand its reach into Europe.

He said: “SportsShoes.com has built an exceptional global reputation for providing the best range of premium performance running and outdoor products in one place online.

“I have admired the company’s rapid but controlled growth over recent years and seen how it has intelligently evolved its proposition and continually enhanced its customer experience.

“SportsShoes.com is run by a highly capable and ambitious management team and I am looking forward to helping them realise the company’s ambitious growth plans.”

Since being formed in 1982, SportsShoes.com has seen steady growth and now offers more than 17,000 products from 149 running and outdoor brands, including Asics, Nike, Adidas and New Balance, as well as outdoor brands including Haglöfs, Mammut and Rab.

It has also frequently secured exclusive product launches from world-leading brands, selling products to customers in the UK and across the world.

It recently announced an increase in sales of 37 per cent to a record £92.2 million for the year ended 28 February 2021. In addition, SportsShoes.com saw its earnings before interest, taxes, depreciation and amortisation before non-recurring costs rise 118 per cent to £12.2m.

Sales for the seven months from 1 March to 30 September 2021 have been reported by the company as broadly in line with last year’s performance.

SportsShoes.com managing director, Brett Bannister, added: “It is a real coup for us appoint someone as highly respected as Alistair is within our industry as a non-executive director.

“He has enormous experience in enabling growth at high-performance running and outdoor brands, while ensuring those businesses remain true to their core values.

“This will prove invaluable as we seek to further elevate and expand our premium SportsShoes.com brand proposition worldwide.”

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