Rishi Sunak has mistakenly called Bury Market the “world famous Burnley market” in an embarrassing interview slip up.
The Tory Chancellor was speaking about his Autumn Budget on a visit to the Greater Manchester town of Bury.
However he appeared to get confused after BBC Breakfast presenter Ben Thompson told him he originated from nearby Burnley - some 20 miles away.
Mr Sunak, answering a question about the Government’s so-called levelling-up agenda, said: “It is not just about being in the North by the way, we’re here in Burnley but if you are growing up in a village in the South West or even on the South Coast, people want to feel opportunity is there for them, wherever they happen to be.
“I put it down to two things.
Image:POOL/AFP via Getty Images)
"One is having pride in the place you call home and a lot of what we announced yesterday, the levelling-up fund – bids like Burnley market, world famous Burnley market, benefiting from £20 million of investment.
“That’s going to create jobs. It is about improving the every day infrastructure of our communities.”
Mr Sunak announced £1.7bn for more than 100 areas from a "levelling up" fund in yesterday's Budget.
Burnley is in fact receiving £19.9m for an expansion to Uclan's campus and improvements to rail station access.
Bury Market, where the Chancellor was actually standing, will receive £20m from the fund.
It comes as experts tore apart Mr Sunak's Budget as some of the nasty details hidden in the small print became clear.
The Resolution Foundation thinktank said household tax bills will be £3,000 higher by the mid 2020s since Boris Johnson became Prime Minister as a result of changes announced in the Budget.
Wage growth has stalled with pay packets set to grow by just 2.4%, meaning it is unlikely to be in line with inflation.
The respected Institute for Fiscal Studies said Mr Sunak's tax bombshell budget failed in his aims to "level up" and will leave Brits with no "feel good factor".
IFS director Paul Johnson called the Chancellor's spending review "a once in a decade event" but said he had "responded to a hole in the public finances by relying more than entirely on tax rises to do the repair job".Read More Read More