This Morning fans pointed out Richard Madeley's "over the top fake tan" and "ridiculous" suit.
The TV hunk joined his wife Judy when they returned to This Morning but on the sofa to launch their search for a bestseller from a debut novelist in lockdown on Monday.
Among the crowds, one said: " @thismorning what on earth has Richard done to his face!"
Eamonn Holmes and Ruth Langsford, both 60, were delighted to welcome back Richard, 64, and Judy, 72, to talk about the search for the next best seller.
TV host Eamonn said: "We brought you back!"
Social media was awash with viewers commenting on Richard's lockdown tan.
Fans were horrified by the TV sensation's "ridiculous" two-piece suit and "fake tan" which made him stand out during This Morning.
Others added: " #ThisMorning Richard being on holiday or his gone bit ott with fake tan lol."
"Who dressed Richard in that outfit ???? Awful Fail ! #ThisMorning."
" #thismorning Richard's natural golden locks."
"Those shoes and socks look ridiculous with Richard's suit #ThisMorning."
"Richard with the fake tan, looks like that Summer Pudding the Fake Chef done #ThisMorning."
The search is on for Richard and Judy to find a new bestselling novelist for their book club.
Submissions are being accepted until August 14.
Writers must submit between 70,000-100,000 words.
Richard and Judy will choose a winner from a short list of the best ten submissions.
** This Morning airs from 10am-12.30pm.