The company behind the Perth Card has revamped its customer rewards scheme with free monthly prizes for local shoppers.
In September, customers who buy with Mi Rewards registered businesses in Perth will be entered into a draw to win a £500 Perth Gift Card.
The scheme from Perth -based Miconex will see the prizes change each month, with October’s being two tickets to Perth’s Party at the Park.
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Shoppers are automatically entered into the draw to win that month’s prize each time they earn 10 points, equivalent to spending £10.
The move is intended to make Mi Rewards more accessible to drive local and regular spend in Perth amidst the pandemic.
The Fair City was the first place in the UK to offer Mi Rewards in 2018. The scheme rewards customers for spending money at registered businesses.
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A total of 70 independent businesses in Perth are part of the programme, including McCash’s Country Store, Begg Shoes, Café Tabou and The Old Ship Inn, to name a few.
Customers link their regular payment cards to Mi Rewards instead of using a separate loyalty card.
Managing director of Miconex Colin Munro said: “We launched Mi Rewards in Perth in 2018. Since then, over £650,000 has been spent locally through Mi Rewards.
“Prizes were the obvious choice for updating the programme. When we have used prizes in the past, there would be a spike in customers registering.
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“With our old scheme, points could be swapped for gift cards and businesses had to set up a direct debit and put money aside for the cards.
“Whilst they understood the benefits of incentivising their customers, it was seen as a cost.
“The new Mi Rewards scheme needs no hardware, no software, it’s free for businesses and all they have to do is register.
“Businesses need programmes that work. We had to remove the barriers for them to access the scheme.
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“The different prize each month gives Perth and other cities that use Mi Rewards the chance to promote their city and events taking place.”
Mr Munro believes the revamped loyalty scheme will support Perth businesses impacted by COVID-19.
“In recent months, we’ve seen both national retailers and independents announce that they are closing in Perth,” he adds.
“It’s vital that we encourage customers to spend local on a regular basis before we lose yet more of the places that make Perth the vibrant city it is.”
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One Perth business that is benefitting from being part of the scheme is McCash’s Country Store which has remained open throughout the pandemic, selling its animal feeds and medicines.
“We’re busier than ever,” said manager Alastair Muirhead.
“It’s our basics that people are buying right now like the animal feeds, whilst the luxury clothing has dropped off.
“In lockdown, people have become more focused on their animals.
“McCash’s has been involved with Mi Rewards from the beginning, and we’re proactive about explaining the benefits to our customers.
“Sometimes customers will say they’ve got enough loyalty cards and I can reassure them that they don’t need one.
The new scheme will incentivise my average customer more.
“With a competition entry every time they spend £10, everyone has a chance to achieve something each time they shop.
“McCash’s has been around since 1746 and we want to still be here for years to come doing the same thing, Mi Rewards helps us to do that.”
Customers and business can register for the scheme on the Mi Rewards website.