Great Britain

Revealed: Meghan and Harry rename brand as they strive for ‘something that matters’

The couple had previously been using the moniker Sussex Royal to brand themselves online, however, that name was removed by the Queen after Meghan and Harry announced their departure from royal duties. Now it has been revealed by the Telegraph that the Duchess and Duke have had ambitious plans drawn up to cover a vast array of projects, as part of their new "Archewell" organisation.

The new name is thought to be derived from the Greek word for “source of action” and also inspired by their 11-month-old son Archie.

The Telegraph has reported that the Sussexes have said they want to do "something of meaning, to do something that matters”

In the US, the couple had paperwork filed that show how the Duchess and Duke want to have their own charity, that incorporates a website and sharing “education and training materials.”


Meghan Markle and Prince Harry have began laying the plans for their new empire, (Image: GETTY)


The Sussex pair have had ambitious plans drawn up for a vast amount of projects, for their Archewell organisation. (Image: GETTY)

This trademark request includes books, films and podcasts in line with their rebrand, but it also covers miscellaneous items such as paperclips, as the couple take their brand further than ever before.

Meghan, who has previously helmed lifestyle blog The Tig is thought to be going back to her roots, as she may build a website that focuses on “nutrition, general health and mental health” said the Telegraph.

Although there have been no details officially released by the couple, as they are currently “focusing on the threat posed by coronavirus”, however, the details of their latest venture are available in the public domain for all to view.

The couple told the Telegraph: “Like you, our focus is on supporting efforts to tackle the global COVID-19 pandemic but faced with this information coming to light, we felt compelled to share the story of how this came to be.

READ MORE:Meghan Markle and Prince Harry refuse to shutdown royal Instagram 


The Telegraph has reported that the Sussexes have said they want to do "something of meaning, to do something that matters.” (Image: GETTY)

“Before SussexRoyal, came the idea of ‘Arche’ - the Greek word meaning ‘source of action’.

“We connected to this concept for the charitable organisation we hoped to build one day, and it became the inspiration for our son’s name. To do something of meaning, to do something that matters.

“Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon. We look forward to launching Archewell when the time is right." they added.

Meghan and Harry are according to an insider "excited” about what is to come with their projects, as they plan to organise and conduct support groups for people in need.

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Meghan, who has previously helmed lifestyle blog The Tig, is thought to go back to her blogger roots. (Image: GETTY)


“Before SussexRoyal, came the idea of ‘Arche’ - the Greek word meaning ‘source of action’. (Image: GETTY)

There are also plans to self publish articles, magazines, books, music, podcasts, television shows and even computer software.

It is thought that the move to trademark other items such as clothing, footwear and stationery is merely precautionary, however, it has not been ruled out as a commercial venture.

What is certain, is that going forward the Sussex couple will run lectures, seminars, conferences, and retreats.


Meghan and Harry timeline. (Image: EXPRESS)


Meghan and Harry are allegedly “excited” about what is to come with their projects. (Image: GETTY)

They will also host a variety of events including exhibitions for cultural, sporting, health, mental health and entertainment purposes.”

It comes as Meghan and Harry refused to shut down their royal Instagram account Sussex Royal.

The couple were told they were no longer allowed to use the term Sussex Royal after they stepped down officially on March 31.

However, an expert has said that they will not down the page, however they will keep it inactive.

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