A former Ford boss who created the Mondeo and the Ka has died in a tractor tragedy.
Richard Parry-Jones, 69, was killed in the accident near a spa hotel he ran in Barmouth, Gwynedd.
Mr Parry-Jones was a former vice president of Ford Motor Company and was passionate about cars and the motoring industry.
Ford executive chairman Bill Ford described Mr Parry-Jones as a "rare talent who left an indelible mark on Ford and the industry".
Mr Ford said: "His passion for great cars and love of motoring inspired legions of engineers and enthusiasts in Europe and around the world.
"Richard will be deeply missed and our heart goes out to his family and loved ones."
Mr Ford described Mr Parry-Jones, who started as an engineer, as a "virtuoso with an uncanny feel for creating cars that were dynamic and incredibly fun to drive".
Trade press Auto Express said he led development teams responsible for "some of the greatest cars in Ford's history" including the original Ford Mondeo and Focus, the Ka and the Puma.
He was chairman of Marshall Motor Group. Marshall chief executive Daksh Gupta said: "He was quite simply, an industry legend.
"He was an inspiring mentor to me and I am so proud that we became close friends. I will miss him deeply."
Parry-Jones had also served as chairman of Network Rail and chairman of Yorkshire Water and was a visiting professor at Loughborough University.
North Wales Police said emergency crews were called to the scene on Friday at private land in Barmouth, Gwynedd.
Chief Insp Owain Llewelyn said: "Our thoughts are with the family at this sad time."