Bargain retailer B&M has done it again as shoppers share their excitement over its latest release.

According to its Facebook page, B&M is now stocking an LED Ring Light and shoppers are desperate to get their hands on it.

The £10 ring light “provides the perfect lighting for live streaming, taking photos and applying makeup”, according to the retailer’s website.

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The product comes with a sturdy tripod base with anti-slip feet, 10 brightness levels, a universal phone mount with 260-degree rotation, inline controls and three light modes; warm white, cool white and daylight.

Sharing the news on Facebook, B&M wrote: “This multi use LED ring light has just landed in stores.

“It's PERFECT for selfies, video calls, live streaming and so much more. WHO needs one?!”.

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Shoppers have been quick to share their love of the new product, with one saying: “I need this!!”

Another wrote: “I want this!”, while a third added: “I think B&M is calling me."

Others asked the retailer if their local shops would be getting stock - you can check here.