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Prince Charles blasts cheap fast fashion as he promotes £150 luxury scarf

Prince Charles celebrates anniversary of Campaign For Wool

Prince Charles celebrated the 10th anniversary of the Campaign For Wool by launching a limited edition scarf while also continuing to raise awareness on the benefit of sustainable and commercially viable wool. Upon unveiling the scarf, designed in collaboration with Amy Powney from Mother of Pearl and manufactured by Johnstons of Elgin, Prince Charles spoke about the necessity to make sensible changes in the way textiles are produced, used and dismissed. 

The Prince of Wales, patron of the Campaign For Wool, said: "It is abundantly clear to me that we need to make changes to the way we think about the production, use and the disposal of clothing and textiles if we are going to get anywhere near to meeting the United Nations climate change goals set for the industry.

"A major part of that change has to be moving from a linear system to a circular one, where textiles and clothing are produced sustainably, enjoy long use, and are made using materials which will biodegrade naturally and quickly at the end of their useful life."

Speaking proudly about the unisex scarf he unveiled, the Prince of Wales added: "I need hardly say that it has been produced to highlight the sustainability, the quality and above all the durability of wool. 

prince charles news prince of wales initiative campaign for wool royal news

Prince Charles marked the 10th anniversary of Campaign For Wool (Image: CAMPAIGN FOR WOOL)

prince charles news prince of wales initiative campaign for wool royal news

Prince Charles supports a circular economy (Image: GETTY)

"The unique wool that has been blended for this scarf has come from the four major wool producing nations of Australia, New Zealand, South Africa and the UK."

This scarf is available for purchase in three versions on Net-A-Porter as well as the Mother of Pearl and Johnstons of Elgin's websites and is priced at £150.

Profits from this item will support The Prince’s Foundation’s Future Textiles initiative and apprenticeship at Johnstons of Elgin.

The Future Textile project was launched by Prince Charles in 2014 to support skills such as sewing, weaving and cutting.  

READ MORE: Camilla 'retreats' after The Crown backlash but Charles 'on attack'

prince charles news prince of wales initiative campaign for wool royal news

Prince Charles has launched a new limited edition scarf (Image: CAMPAIGN FOR WOOL)

The Campaign For Wool aims at raising awareness on the benefits of wool as a natural, renewable and biodegradable fibre.

The Campaign has been highlighting for a decade how more eco-friendly and less polluting this natural material is when compared to synthetic fibres.

In 2016, Prince Charles officially endorsed the Campaign's Dumfries House Declaration, a ten-point statement in which signatories declared their intention to support an environmentally responsible, sustainable, and commercially viable wool industry. 

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prince charles news prince of wales initiative campaign for wool royal news

Prince Charles is the patron of Campaign For Wool (Image: CAMPAIGN FOR WOOL)

Speaking amid the launch of the limited edition scarf, Prince Charles said: “It is important to remind people of how valuable and sustainable wool is as a fibre and as a natural material.

“Wool is a product that the most brilliant boffin in the most hi-tech laboratory could never create.

“By investing in nature as the true economy we have an incredible opportunity to reinvigorate sustainable industries.

“Wool’s sustainable and biodegradable properties provide a unique natural option for us all to reassess for environmental values and purchases.  

prince charles news prince of wales initiative campaign for wool royal news

Prince Charles is the heir to the throne (Image: EXPRESS)

“We need to put nature at the heart of how we operate and to evolve our economic model, putting people and planet at the heart of global value creation.

“The only limit is our willingness to act, and the time to act is now, and we can all make a difference.”

Nicholas Coleridge CBE, Chairman of the Campaign for Wool, said: “Johnstons of Elgin have been constant and enthusiastic supporters of The Prince of Wales’s campaign since its inception.

“They are seen as a shining example of wool manufacturing at its finest, always innovative and producing pieces of the highest quality. 

prince charles news prince of wales initiative campaign for wool royal news

Prince Charles has been speaking about the threats of climate change for 50 years (Image: GETTY)

“In his steadfast championing of wool and the wool industry, it is fitting that His Royal Highness should select Johnstons to manufacture the Campaign’s 10th Anniversary scarf”.

Prince Charles had already spoken about changing the linear economy into a circular one in a recent interview with Vogue.

He said: "I can’t bear any waste, including food waste; I’d much rather find another use.

"Which is why I’ve been going on for so long about the need for a circular economy, rather than a linear one where you just make, take and throw away – which is a tragedy, because inevitably we over-exploit natural resources that are rapidly depleting."   

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