The Premier League have been so busy thinking about their precious revenue streams that they almost forgot what really matters.
So, while it comes a little late, and feels like they have been bullied into a response by health secretary Matt Hancock, and social media trolls, their statement today is still very welcome.
Football, and the Premier League in particular, has in the past far too easily lost sight of the communities in which it is based, and the decision to chuck £20million to the NHS and other causes that need support right now, is a good one.
When we heard that the league's stakeholders - including Manchester City and Manchester United - were meeting today, with a month left before the end of their April 30, the fear was that they would be scuffling around in the foul-smelling mud of their own making.
The horror stories which emerged from previous brainstorming sessions, with talk of mini-tournaments between self-isolating squads, based at countryside training camps and playing every two or three days at empty stadiums, had filled all true football lovers with dread.
Those dark tales made them look like a gang of cowboys Tarmac-ing your driveway, who have run out of time and materials, and just slapped in some dirt and twigs to get it done on time and fulfil the contract before high-tailing it to the next slapdash job.
At least this time they had the decorum to hang fire, and hold off on any schemes, madcap or otherwise, until the global crisis eases, and we are not still reeling from the growing daily horror of death and devastation.
They have also pledged £125million to help out clubs from the Football League and National League get through the economic tsunami which is riding sidecar to COVID-19.
No doubt that will also draw criticism, as it is over six times as much as the NHS is getting from their funds, but that would be unfair, too.
The £125m averages out at around £1.3m per club, and it must be remembered that much of that will help to pay wages of the groundstaffs, laundry people, and even the lower league players, who do not get the vast sums of the elite division.
Hopefully, they privately reminded Hancock that his £140,000-a-year salary is way above the national average, so he and his wealthy pals might also consider taking a cut for the common good, as he seems to think footballers are the only people on the planet on obscene wages.
Like any other business football, unless taxed into being socially responsible, will ultimately protect itself.
The league's determination to complete this season remains strong according to the statement they released, and again that is the correct way to proceed.
No matter how long it takes, we should see this season through to a conclusion – no matter how unbearable those Liverpool fans will be!
The form which next season takes can be addressed once we know when the current campaign can be finished.
Even if that means a 19-match league season, and scrapping of the League Cup, unnecessary internationals and midwinter break, at least every club would start on the same footing, and know the rules before a ball is even kicked.
And at least we would not be rushing helter-skelter into a soulless, botched mini-tournament which satisfies absolutely nobody except for the avaricious broadcasters.