Good Morning Britain presenter Piers Morgan has come under fire for posting a picture of a bottle of wine on Black Out Tuesday.
Yesterday, the music industry, celebrities and many in the country, took part in a "blackout", which saw regular day to day operations cancelled for the industry as it aimed to stand in solidarity with the black community in the wake of George Floyd's death.
African American George Floyd died when a white police officer pinned him to the ground and knelt on his neck during an arrest on May 25.
He was 46 years old.
His death has sparked outrage and protests across America.
On social media, the blackout involved posting a plain black image to your Instagram page or other social channels in a bid to amplify black voices.
Many social media users and businesses took part.
But Piers Morgan did not engage in the social media aspect, posting a photo yesterday of a bottle of rose wine and a glass instead.
The presenter has consistently condemned the tragic death of Mr Floyd during his presenting this week on Good Morning Britain.
But social media users were unimpressed he didn't take part in the blackout.
One Instagram user said: "How come everyone is doing blackout Tuesday and you give it all in TV but haven’t done it in here????"
Marie commented: "I thought you would've supported #blackouttuesday. Disappointing."
Lucy said: "Black lives matter piers, black out Tuesday x".
Another social media user simply added: "Black lives matter".