Phillip Schofield was reportedly left "distressed" after a TikTok user claimed he had been messaging the star over three years.
Social media star Oli O'Toole, who has 74,000 followers on the app, shocked the showbiz circuit with claims he had been messaging the This Morning star.
He has claimed that there were only around four messages sent by Phil over the space of three years.
Oli, 21, set social media on fire with his video titled "Me when people find out me and Phillip Schofield Snapchat x" on TikTok.
Now the dust has settled, friends close to Phillip reportedly said the star was initially "saddened" by the reaction on social media.
A friend told The Sun : “Phil is the most caring and kind-hearted person and he if a fan messages him he will always try and reply.
“There was nothing strange or out of the ordinary about him replying to a fan and seeing suggestions from online trolls it could be something else was really saddening for him.
“Oli didn’t appear to think about the consequences of posting a video like that. It’s blowing over now but it still wasn’t very nice and at the time felt rather distressing.
“Phil will always go out of his way to make his fans feel special and will talk to everyone.”
The latest friendly messages were exchanged in February 2020 and they dated back to April 2017.
Oli shared a screenshot of Phillip's verified Snapchat showing his username phillipschofe in a bid to prove the credibility of the messages.
He also said: “This is crazy to write but let me explain.
"Phillip replied to me (a fan) about four times in the space of three years. I posted it as part of a trend on TikTok.
“There is no story, depth or underlying thing. Stop trying to make it something it isn’t.”
The Mirror has approached Phillip Schofield's representatives for further comment.
Happily Phillip lives with his estranged wife Stephanie as well as their grown up daughter Ruby, 25.
Their eldest daughter Molly, 28, recently moved out to live with her boyfriend as she flew the nest for the first time.
Phillip and Stephanie have remained close after they separated last year.
However, the couple have no plans to divorce after the This Morning star come out as gay.
In fact earlier this year the pair still celebrated their 28th wedding anniversary and Phil was spotted carrying a vast bouquet of flowers to his marital home to celebrate the occasion.
Previously, Phil opened up about his loving family and their support after he come out as gay.
"We love each other massively. We are a loving family, that hasn't changed... it's us four but different," he told BBC Radio 5 Live.
"We are a work in progress. I've been very honest about all of this and there's no question, we have to pick our way through this daily as a family.
"And that's what we are doing. We are making our way through very unusual and unexpected waters."