People are being urged not to "brag" about how much they have spent this Christmas on social media.
It seems that fellow parents have had enough of competitive-style posts on Facebook showing the sheer about of gifts under the tree.
We asked ECHO readers 'how much is too much for Christmas presents?", and while many agreed it is all about what you can afford, some said the showing off needed to stop.
Ste Gowland said: "If you can afford the world etc for your family and loved ones etc do it, just don't brag about it because there are genuine people out there who can't and it can make them feel bad.
"Plus if you have enough to spend, donate a little prezzie to the less fortunate."
Damian Murphy said: "There is no "too much" just don't flaunt it all over Facebook etc because some parents can't afford and maybe some children think 'why didn't I get that much, am I bad?'.
"Just keep your Xmas a private family thing without prezzies all over Facebook."
A recent survey by Nationwide Building Society found families spend around two weeks wages on Christmas, and around one in 12 people plan to spend more than £800 on Christmas gifts for family members this year.
Some ECHO readers felt too much was spent in general, Paul Fisher said: "Too much for what you end up with, lots cardboard and plastic to get rid of, the more you buy the kids more they want."
While others said the limit should be what you can "afford" so not to go into debt.
Tracey Hughes said: "Never get anything on credit a child wants a happy parent all year round not a stressed out parent January to March paying it off."
Claire Sayonas said: "If I could afford it I'd buy my family the world! But I can't so Primark goodies will have to do."
Sammie Bromilow said: "Whatever you can afford, if you want to spoil your kids, family and friends then go for it! No-one's business."
Natalie Dawn added: "Too much is anything over what you can afford. Otherwise, it’s no one else’s business what you spend..."
But the overriding sentiment from ECHO readers was that Christmas is not about how much you spend, or even the presents themselves, but who you spend your time with.
Jasmine Jones said: "Not about presents is it really as long as ye have the right people round an a dinner cooking thats the best Xmas present you could ask for."
Deborah Foxcroft said: "It's not the presents under the tree that matter to me. It's the people around the tree that do."