Parents have been warned by experts about a dangerous new trend that is going viral on the social media platform TikTok.

The urgent warning relates to a new hair trend sweeping social media which does not just make for grim watching, it is also incredibly dangerous.

Lancs Live reports the trend is entitled 'scalp popping' and it sees people pulling on a chunk of their hair so hard it creates a popping sound on the skull.

Healthcare experts and medical professionals have spoke up to urge people not to participate in the trend, for the good of their health.

They have told parents to stay vigilant and if they spot signs of their child joining in on the trend, to nip it in the bud sharpish.

The trend involves pulling on a chunk of hair really hard
The trend involves pulling on a chunk of hair really hard

"Firstly you can easily tear the inside of the scalp which can lead to bleeding and possible infections, it can become sore and extremely uncomfortable," Dr Ross Perry, Medical Director of Cosmedics skin clinics told Tyla.

"It can also cause damage to the hair follicle on a long term basis which could lead to hair loss and let’s not forget damage to the neck and head from the force of the hair being pulled."

But despite the warnings, the trend on TikTok has become one of the most popular of the moment.

One viral video of the trend doing the rounds on social media shows a barber performing the act on their client had garnered over 1.7 million views..

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