Nike offered up taste of what may be in store for their Liverpool relationship further down the line with their latest offering in the US.
The US sporting giant, who partnered with the Reds on a multi-year deal in 2020 that will see Liverpool receive £30m per season and 20 per cent of royalties from the sale of branded merchandise, presented their latest strategy.
The 'City Connect Series' looks set to be a regular part of the Nike calendar in Major League Baseball, with seven teams in the MLB forming part of their inaugural campaign that will be opened out to the rest of the league in seasons to come.
The Fenway Sports Group-owned Boston Red Sox were part of that seven, joined by the Arizona Diamondbacks, Chicago Cubs, Chicago White Sox, Los Angeles Dodgers, Miami Marlins and San Francisco Giants, with the motivation behind the campaign being to 'explore a franchise's connection to its city and its fanbase, each with distinct personalities, values, customs and traditions.'
The first look at the new uniforms landed this week, Boston leaving behind their traditional red and white for their games with the White Sox over the Patriot's Day weekend of April 17 and 18 in favour of a yellow and blue uniform.
The colour scheme is a nod to the Boston Marathon, as is the small racing bib logo on the sleeve with the numbers 617, the area code for Fenway Park.
It is the first taste of the new Nike and MLB partnership which came into effect last summer when Nike took over from Majestic Athletic as the MLB's uniform partner, the latter having held the contract since 2005.
The press release for the new collaboration on Nike's website points to their strategy of trying to espouse their sporting roots with accessible streetwear, the image of a model in an empty warehouse more in keeping with presenting the uniforms as a fashion statement rather than something that would be worn to the game.
Nike have already made steps in this direction with football, their partnership with Paris Saint-Germain spawning a line of streetwear that provides a new demographic for Nike and PSG to aim their merchandise at; those who don't really need to have any interest in PSG or football whatsoever.
And while the reaction to the Nike uniforms was mixed, there was one aspect of what the collaboration brought that did unify opinion; the price.
For an 'authentic' City Connect Series Red Sox jersey it would set back the customer $435 (£316), while the replica would set you back $150 (£109). Pretty steep.
But owing to the uniform being a one-off, Nike know that there will be people willing to pay that kind of money for a product like that for a game that wouldn't have garnered anymore uniform sales than normal on the Red Sox website had they retained status quo.
“Nike is uniquely suited for our relationship with MLB because we like pushing the edges of creativity across the board, but it's always done out of a place of supporting the players and advancing the sport,” said Sonja Henning, Nike VP for North America League Partnerships.
“We take that same attentive energy in hearing insight from athletes and apply that to visualising new and familiar relationships between clubs, cities and fans.”
Get all the latest Liverpool breaking news, team news, transfer rumours, injury updates plus analysis of what's next for the Reds.
You'll also get the latest transfer talk and analysis every day for FREE!
Sign up here - it only takes a few seconds!
Nike know that partnerships with clubs like Liverpool offer them a potentially huge global audience, and finding a way to bring a range of merchandise to market in the same way that PSG have, and Juventus are seeking to do with Adidas, would be hugely beneficial to Nike and Liverpool as a result of the incentivised nature of their contract agreement.
Given the potential that having basketball superstar LeBron James in the FSG fold now as a partner it seems unlikely that Nike, of whom James is their star client, and FSG would not be open to exploring different avenues of merchandising, away from simply home and away kits.
The moves that they have made in making a mark in the MLB this past week with their new merchandise are likely the first of many and its likely that, in time, we'll see similar moves with their Anfield relationship. Quite how £316 shirts would go down is another matter altogether.