The Newcastle United Foundation has agreed a naming rights deal for their new multi-million pound home.
The upcoming state-of-the-art community facility will be officially known as NUCASTLE powered by Newcastle Building Society when it opens in March 2022.
NUCASTLE will provide sporting facilities including a rooftop 4G pitch with views of St James' Park, as well as community engagement projects on the city-centre site of the former Murray House Recreational Centre.
Sarah Medcalf, Newcastle United Foundation deputy head, told the club's website: "We are thrilled to reveal NUCASTLE as the name of our new building, which will not only become the Foundation's new home, but an innovative and safe space for communities that is accessible and open to everyone.
"We are only at the beginning of our long-term partnership with Newcastle Building Society, but their involvement with the project so far has been incredible and we all look forward to seeing what the next six years will bring."
Building work on the NUCASTLE project is expected to start in November, and the new hub will become the base for more than 120 members of staff at the Foundation.
The facility will offer "innovative classrooms, high-tech digital hub, four-court sports hall, smart fitness suite and accessible changing areas, event and meeting spaces".
Newcastle Building Society agreed a six-year partnership deal with the Foundation in July, investing £1.1m into the NUCASTLE project and becoming the charity's regional community partner.
Andrew Haigh, Newcastle Building Society's chief executive, added: "We're proud to be powering this amazing new facility in partnership with Newcastle United Foundation. Now more than ever, it's vital that we invest in the future of our local communities and help people change their lives for the better.
"Announcing the name of the building is just the start of an exciting journey and thanks to the fantastic work of the Foundation, NUCASTLE will offer a lifetime of opportunity to people across the region and I'm sure will stand as an inspiring landmark in the city for generations to come."